Vinventions™ announced on Nov. 1, 2016 that Reka Haros is joining the organization as Global Marketing Communications Director to strengthen its leadership team in light of important future brand and project initiatives as the company advances towards fulfilling its vision to become the most trusted and complete provider of wine closure solutions. Haros will be responsible for the development and execution of Vinventions’ global marketing communications strategies, including oversight for the Vinventions corporate brand, while ensuring successful adaptation of global initiatives at a regional level.
“Beyond her expertise in the field, one of the unique perspectives that Reka brings to Vinventions relates to her experience as managing partner of her own family winery in Northern Italy. Her insights from a winery owner’s viewpoint are invaluable for us to offer better solutions to our partners and customers,” says Malcolm Thompson, Chief Innovation Officer of Vinventions. “Reka enables us to have first-hand insights and understanding of wineries’ difficulties in managing economically-sustainable businesses. She will help us walk in our clients’ shoes and speak a common language, and that is key to our pursuit in becoming the most innovative and trusted wine closures partner.”
Haros joins Vinventions after 18 years of extensive experience in strategic brand marketing and international communications management in the consumer goods and wine business sectors.
“We wanted a senior communications leader who could connect with our customers and understand from self-experience the challenges they face competing in a global environment,” says Heino Freudenberg, CEO of Vinventions. “Given her achievements and experience in the field, Reka will play an important role in shaping our go-to market strategies and strengthening relationships with our customer partners.”
“Vinventions is one of the few organizations in the wine industry that is future-oriented, innovative and technologically advanced, and I am very happy to join at this crucial time of its expansion and evolution,” says Reka Haros. “I am delighted to be part of the team that helps wineries find the best solutions for their enological and marketing needs.”
Prior to entering the wine industry, Haros worked at the internationally-renowned advertising agency, Leo Burnett, where she served as an account executive for Procter & Gamble Central Eastern Europe and managed international advertising and communications projects for two of their brands. She had previously started her career at Danone Hungary as brand manager of various brands across their portfolio.
About Vinventions
Vinventions was created by family entrepreneur Marc Noël with Bespoke Capital Partners and Heino Freudenberg, among others. The company’s goal is to become the most innovative and trusted supplier of wine closure solutions to the still and sparkling wine industries. In January 2015, Vinventions acquired Nomacorc, a leading global supplier of premium zero-defect and plant-based closures to the wine industry. In July 2015, Ohlinger Group joined Vinventions. Today, Vinventions has over 500 employees and operates five production sites in USA, Belgium, Germany, Argentina and China. In November 2015, Vinventions penned a distributor agreement with Vinolok/Vinoseal, adding high-performance glass closures to its growing range of wine closure solutions. Vinventions seals every eighth wine bottle worldwide with its closures. The leadership values of Vinventions center on customer dedication, innovation, operational excellence, decentralized entrepreneurship, teamwork and long-term responsibility.
