Home Industry News Releases For the Love of Port Inducted into the Port Wine Brotherhood

For the Love of Port Inducted into the Port Wine Brotherhood

123
0
Advertisement

The first ever non-human entity is brought into the Confraria do Porto at the rank of Infancao (nobleman)

confraria-do-portoLos Angeles, CA – (Nov. 7th 2016) – The Confraria do Vinho do Porto, or Port Wine Brotherhood, inducted its newest members in Seattle, San Francisco and Vancouver in late October 2016, including For The Love Of Port, a website which is the first ever non-human entity to be enthronized.

The Confraria do Vinho do Porto was established in November 1982 to promote Port wine. The Brotherhood recognizes those who work in Port Wine companies and journalists, retailers and advocates who work to share their passion for Port wine both locally and internationally.

The Brotherhood is led by a five-person group that includes the Chanceler (Chancellor, the senior representative in the Confraria), the Almoxarife (Administrator), the Coperio-Mor (Head-Cupbearer), the Almotacé (Treasurer) and the Fiel das Usanças (Warden of Usages). Members of the Confraria are known as Confrades (Brothers), of which there are three ranks. Cancelário (Vice-Chancellor) is given to Heads of State; Infanção (Nobleman) is given to “notable people or institutions who make a significant contribution to the promotion and prestige of Port, or who otherwise merit distinction“; Cavaleiro (Knight) is given to those who “have made a significant contribution to the understanding and prestige of Port Wine.

Roy Hersh, founder of For The Love Of Port, was one of the two Americans inducted into the Brotherhood as a Cavaleiro in 2003. This year, his FTLOP colleagues Stewart Todd, Vice President of Technology, and Andy Velebil, Forum Moderator were also inducted as Cavaleiro. In addition, the For The Love Of Port website was inducted as an Infanção (Nobleman).

Stated Roy Hersh, “when learning that the website, For The Love Of Port, was selected as the first ever social media entity to be inducted into the Confraria (attributed the rank of Honarary Confrade), especially at the level of Infançao (Nobleman), it was a very humbling moment. Having dedicated my service in honor of my original oath to the Confraria do Vinho do Porto (2003), For The Love Of Port has been my life’s work. I am grateful for this recognition and it is dedicated to our team that has successfully made FTLOP the most innovative and active Port website in the world.”

For more information about the Confraria do Vinho do Porto, visit:  http://www.confrariavinhodoporto.com/English/index.html

About For The Love Of Port

For The Love Of Port is an independent, interactive website that first and foremost is focused on Port wine, but also includes Madeira and non-fortified wines from all regions in Portugal. Other features of the website are the Forum, which has more than 4,600 members and nearly 115,000 posts. They have a vast user driven Tasting Note Database, including nearly 10,000 from their participants and an additional 3,500+ of founder Roy Hersh’s tasting notes. There are literally hundreds of articles on Port, Madeira and Douro wines in the archives, a photo and video library and sections with comprehensive reports on specific Port vintages and a detailed vintage chart. The FTLOP website includes a Blog written by a Porto-based staff member, a Guest Corner where experts from the Port trade respond “live” to questions from visitors and collaboration with another website delivering an extensive, well-researched compendium of books on Port wine. The FTLOP Newsletter will launch its 90th issue in November 2016. The newsletter currently has over 5,000 opt-in recipients and subscribers from 78 countries.

FTLOP includes a travel section with articles written by participants on the FTLOP tours, which have grown a loyal, worldwide following. For The Love Of Port’s Tours offer guests opportunities to join them in Portugal to experience bespoke insider’s expeditions and learn a ton about wines, food and viticulture during the incredible “Port Harvest Tours”. FTLOP also offers journeys to explore the island of Madeira and another Portuguese wine region during the annual “Fortification Tour” while guests learn to appreciate 19th and 20th century dessert wines and the beauty of Madeira. The fastest growing oeno-vacation is the fun and educational “Five Regions Tour” where guests get an extensive and panoramic view of some of Portugal’s greatest wineries along with a few hidden gems. FTLOP has enjoyed nearly a 35% repeat-guest-rate since their very first excursion, a dozen years ago. Private groups also approach FTLOP to create and guide oeno-vacations for their friends, as they seek to learn about Portuguese wine and food culture!

FTLOP has built a global community and the site’s users have launched Port Wine Clubs across Europe and North America. Increasing this Port community is FTLOP’s raison d’être and what drives them to be the world’s leading independent Port wine website.

Advertisement

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.