Home Industry News Releases New WineDirect Fulfillment Center Now Open in Santa Barbara County

New WineDirect Fulfillment Center Now Open in Santa Barbara County


Local wineries can take advantage of a brand new, state-of-the-art warehouse and shipping facility just in time for the busy holiday season

Napa, CA – October 12, 2016 – This week, WineDirect’s newest fulfillment center shipped its first packages on behalf of local Santa Barbara county wineries, including Zaca Mesa Winery and Stolpman Vineyards. Located in Santa Maria, the brand new, state-of-the-art facility was built to service the quickly-growing local wine industry, which according to a recent study is worth $1.7 billion to Santa Barbara County.

WineDirect Santa Barbara

“There has been tremendous growth among Santa Barbara wineries over the past few years, and we’re proud to support them on that trajectory with a local, modern fulfillment center,” said Joe Waechter, CEO and President of WineDirect. “Since 2002, WineDirect has invested heavily in building best-in-class teams and technology to help wineries succeed with DTC. Our new Santa Maria facility enables us to deliver the high quality service we’re known for to the Santa Barbara community, right in their backyard.”

Combined across fulfillment and WineDirect’s ecommerce platform Vin65, the company serves nearly 200 wineries across the Central Coast including Broken Earth Winery, L’Aventure, Halter Ranch Vineyard and Saxum.

“The primary reason we decided to build a new facility in Santa Barbara was client demand,” said David Dennigmann, WineDirect’s Central Coast Director of Operations. “For the past few years, we’ve been serving the Central Coast from Paso Robles. Santa Barbara wineries have been asking for the same level of high quality execution and service closer to home, and we are happy to be able to offer it to them.”

The Santa Maria center was designed specifically to cater to the unique needs of the wine industry. Unlike many other wine warehouses in the area, which are made of steel, WineDirect’s structure is a concrete tilt-up construction, which provides superior insulation for wine storage and also reduces the building’s carbon footprint. The physical structure is complimented by technology such as a Tier 1 warehouse management system and real-time inventory tracking, enabling wineries to meet consumers’ increasingly high expectations for speed and accuracy set by ecommerce giants such as Amazon or Zappos.

“Our Santa Maria facility was custom-built for wineries,” said Dennigmann. “The building’s foot-thick concrete walls and high ceilings create a natural cave-like environment to keep wine cool and stable. Our streamlined industrial design, loading docks and fiber optic cable system allow us to provide fast, consistent service no matter what kind of volume we’re seeing.  This is especially critical now, as we head into the busy holiday season.”

Santa Maria is WineDirect’s second location in the Central Coast and fourth in the country adding to existing facilities in Paso Robles, Napa Valley and Glenwillow, OH. This multi-center,  bi-coastal model allows California wineries to reach 90% of wine consumers within two days via ground shipping, a capability that is increasingly important as customers demand ever faster, yet cost-effective shipping

WineDirect’s Santa Maria facility is currently open and accepting new clients for wine fulfillment and long-term storage. For more information, please visit our website at www.winedirect.com

About WineDirect

WineDirect is the leader in winery direct sales. Headquartered in the Napa Valley, it offers a broad range of commerce, marketing, and logistics solutions including the Vin65 ecommerce and point-of-sale platform, bi-coastal fulfillment services, and marketing tools to help wineries grow their businesses profitably. By combining these important components into a unified technology offering, WineDirect provides the consumer insight and flexibility necessary to help wineries succeed with direct-to-consumer (DTC) sales.

More Information
Website: http://www.winedirect.com
Facebook: http://www.facebook.com/WineDirectCA
Twitter: https://twitter.com/WineDirect_CA

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