WineShop.TV is a first of its kind wine shopping channel broadcasting on the Roku streaming platform and connected televisions, where wine enthusiasts can enjoy the beauty of wine country and wine shopping from the comfort of their living room. Direct to consumer wine businesses will benefit from a large and highly targeted audience.
SARATOGA, CA (PRWEB) OCTOBER 10, 2016 – WineShop.TV announced the launch of it’s video shopping channel on the popular Roku streaming platform. WineShop.TV enables owners of any Roku streaming device and Roku connected televisions to view the finest wine video content. “Our new connected television platform offers another way for wineries and other wine businesses to offer products direct to the consumer in their own living room,” said Chris Campbell, Owner of WineShop.TV. “When viewing WineShop.TV with a smartphone or mobile device in hand, added interactivity will enable the consumer purchase of wine and related products directly from wineries and encourage direct communication between our wine partners and our viewers. Ultimately we want to offer great wine video entertainment and education while providing wine shopping opportunities.”
Many wineries and related wine businesses have already benefited from deploying their video to platforms like YouTube. “WineShop.TV is not meant to replace those outlets but only to help curate and broadcast the finest wine videos that can be repurposed in a way that boosts a winery’s brand and direct to consumer sales.“ said Campbell. “WineShop.TV’s video shopping channel will enable wine businesses with quality video to benefit from a large audience of self-identified wine enthusiasts resulting in incremental sales at a very low cost per acquisition. WineShop.TV is freed from the limitations of traditional broadcasting by using Roku’s cutting-edge over-the-top (OTT) delivery platform. We look forward to providing many other cutting-edge features in the near future benefiting both audience and wine business.”
“The wine country videos are beautiful,” said wine enthusiast and beta tester Jill H., “I found watching the channel very relaxing and a little addictive. I believe wine lovers will really enjoy watching WineShop.TV.”
Founded in 2016 WineShop.TV is a first of its kind 24/7 DTC (direct-to-consumer) wine sales platform broadcasting video programming on Roku devices and connected televisions throughout the US and Canada. The company partners with wineries and other wine businesses who sell their wine direct to consumer and want to leverage their wine offers into the fast growing connected television audience.
About Roku, Inc.
Roku pioneered streaming for the TV and aspires to power every TV in the world. As of June 2016 the Roku OS powered TV streaming for 10+ million monthly active accounts. Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. Roku customers streamed 4 billion hours of video and music in the first six months of 2016 as compared to 5.5 billion hours in all of 2015. Roku streaming players and Roku TV models are available in 10 countries through direct retail sales and licensing arrangements with TV OEMs and service operators. The company was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Los Gatos, Calif. U.S.A.