Agency Will Provide Public Relations and Marketing Services
Napa, CA (September 22, 2016) – The iconic Rioja producer, La Rioja Alta, S.A., has retained Balzac Communications to manage media and trade communications, and implement digital marketing strategies in the United States.
The history of La Rioja Alta, S.A. extends more than 125 years, during which its wines have been recognized as an international exemplar of Rioja. As one the world’s most well-respected producers, La Rioja Alta, S.A. has demonstrated an unwavering commitment to quality, and a seamless ability to marry tradition and modernity.
Today, La Rioja Alta, S.A. headlines a family of four wineries located in the most renowned wine regions in Spain: Rioja, Rioja Alavesa, Rías Baixas and Ribera del Duero. In addition to the timeless wines of La Rioja Alta, S.A., the terroir-driven wines of Torre de Oña, Lagar de Cervera and Aster Wines display modern personalities and an uncompromising sense of place.
“The wines of La Rioja Alta, S.A. reflect a passion that was born with our forward-thinking ancestors who created a winery for the future more than 125 years ago,” says Julio Saenz, winemaker for La Rioja Alta. “Our success has relied on our ability to expand and innovate, while staying true to the history and tradition of the region to which we are so deeply connected. We look forward to our partnership with Balzac Communications, as it will help us to communicate this history, while further strengthening our presence in the United States.”
“La Rioja Alta, S.A. has demonstrated unparalleled leadership in Spain and become one of the most elite producers in the world,” says CEO of Balzac Communications, Michael Wangbickler. “The iconic wines of La Rioja Alta, S.A., and its affiliate wineries, Torre de Oña, Lagar de Cervera and Aster Wines, have influenced the evolution of Spanish winemaking, and we look forward to our role in sharing their respective narratives.”
La Rioja Alta’s on-premise success placed it fourth on Wine & Spirits’ 2016 Restaurant Top 50 list, leading the way for this year’s most successful European wines, and making it the highest ranking Spanish winery in the magazine’s poll history. Receiving numerous additional accolades and awards for its wines, La Rioja Alta, S.A. continues to establish itself as one of Spain’s most successful brands.
Media traveling to Spain and interested in visiting La Rioja Alta, S.A. and its affiliate wineries are encouraged to contact Balzac Communications.
About La Rioja Alta, S.A.
La Rioja Alta, S.A. headlines a family of four wineries – La Rioja Alta, Torre de Oña, Lagar de Cervera and Aster Wines – and produces wines from the most renowned wine regions in Spain. Established in 1890, La Rioja Alta’s founding families instilled a commitment to four pillars: quality, elegance, innovation and evolution. Having combined the wisdom of tradition and the state of the art, today the wines are present in the best restaurants throughout the world, and serve as an international exemplar of the great wines of Rioja.
About Balzac Communications & Marketing
Balzac Communications & Marketing is the leading marketing communications firm in the wine industry. Over the past 25 years, it has earned a reputation for working with top quality clients, providing cost-effective solutions, and developing long-term relationships with key influencers across the spectrum, from producers, regional associations, and media to the distribution network, consumers and the general public. The agency is located in Napa, California, and provides services to national, regional, and local companies based in Northern California and throughout the world.