Farmingdale, NY. – Sept. 20, 2016 – Vision 57 Foundation, the charitable foundation of Black Hawk Imports, has announced a new $1 million charitable initiative – CANEI HELP AMATRICE? YES YOU CAN! – supporting earthquake relief in Amatrice, Italy and flood relief in Louisiana, among other global humanitarian efforts by donating a portion of the proceeds from the sale of Canei Italian Wines in the USA.
Canei diversified wine consumption in the United States in 1975 by introducing the original moscato-based refreshing beverage featuring light, slightly effervescent fruit-driven wines with moderate alcohol content and sweeter characteristics. Canei is now celebrating 40 years of delivering pleasure to consumer palates worldwide by adding the new Canei Anniversario spumante to the original brand range of palate pleasers consisting of white, rose, peach, sweet rosso and Lambrusco. The brand is noted for its signature tagline, Yes You Can!
New York-based Black Hawk Imports exclusively manages the iconic portfolio in the United States, under the leadership of CEO Peter Morales. For nearly three decades, Morales has successfully launched and managed global wines and spirit brands in the U.S. and has received global commendations for his work in establishing the Vision 57 Foundation, supporting global education, culture and the arts. Vision 57 has supported many initiatives including winelands farm school development, global educational exchange programs between Rutgers University, Lehigh University, peer institutions and educators in South Africa. A notable program was the heralded Wine-for-Literacy program, which involved the utilization of empty import wine containers returned to the Cape Winelands filled with books, computers, furniture and other educational materials.
According to Morales, “I firmly believe that it is our corporate responsibility to reinvest in the global communities with which we trade, while simultaneously supporting our local communities.”
For over 15 years Black Hawk Imports has donated a portion of proceeds from the fruit of the vine via the Vision 57 Foundation. Morales remains committed to global humanitarian support, “Succeeding as a company intrinsically means helping others,” he concluded.
About the Vision 57 Foundation
The Vision 57 Foundation is a New York-registered 501 (c) 3, and the charitable arm of New York-based Black Hawk Imports. The organization mission for over 15 years, is to utilize the fruit of the vine to support domestic and global educational and cultural initiatives in communities where the company trades. V57 collaborated in the past, with Rutgers University of NJ and Lehigh University of PA to support teacher student exchange programs at the Cape of Good Hope. Initiatives included sustainability and seed planting initiatives and providing school supplies and financial support to beneficiary farm schools in post- apartheid South Africa. One of its most noted initiatives was the Wine-for-Literacy program, where shipping containers used to import South African wines into the U.S. were returned to South Africa’s Cape Winelands filled with books furniture and other educational materials. Currently, the Foundation supports humanitarian efforts domestically and abroad. Donations to the Vision 57 Foundation can be mailed to:
Vision 57 Foundation
PO BOX 438
Garden City, NY 11568
Caniehelpamatrice@vision57foundation.org
About Canei Wines
Created in 1975 in the northern Italian town of Canelli by Franceso Paschina and Luigi Bosca, Canei wines revolutionized traditional U.S. wine consumption with a semi-effervescent moscato based wine characterized by aromatic fruit tones, invigorating lightness and a newly presented sweetness. Hailed as a refreshing alternative to traditional still wines, the product range currently includes: white, rose, peach, sweet rosso, Lambrusco and the new Canei Anniversario. Canei is a product of the Baarsma Wine Group Holding of the Netherlands, and is exclusively managed and marketed in the United States by Black Hawk Imports of New York. The brand is noted in the USA for its signature tagline, CANEI? Yes, You Can! For more information visit www.canei.com.
About Black Hawk Imports
New York-based Black Hawk Imports is an 18-year-old importer and trader of premium domestic and international wines and spirits. The company’s diverse global portfolio consists of the iconic Canei Wines, as well as unique gems such as the world-class Vergelegen Wines of the Anglo American- DeBeers portfolio. The company operates under the leadership of senior industry veteran, Peter Morales, regarded as a leader and visionary in the global adult beverage sector. The corporate headquarters of Black Hawk Imports is located in Farmingdale, New York. For more information, visit www.blackhawkimports.com or call 631-454-WINE (9463); toll free, 844-454-WINE (9463). Find us on Facebook at www.facebook.com/blackhawkimports.
