Building on a Successful First Year, 2016’s Promotion Promises to be Bigger and Better
New York, NY September 19, 2016 – The Napa Valley Vintners (NVV), a nonprofit wine trade association, announces its ‘Somms & Sliders’ promotion will take place October 21 through November 4, 2016 in New York City. Somms & Sliders brings together Napa Valley wines and burger pairings at top fine dining and high-end casual restaurants, steakhouses, wine bars and craft burger chains.
After a successful first year in 2015 with 18 participating restaurants, NVV is expanding Somms & Sliders, teaming up with some of New York’s finest sommeliers and chefs to create the ultimate burger pairing experience for food and wine lovers. At each restaurant, the sommelier will select a Napa Valley wine, while the chef will create a gourmet burger recipe that highlights the wine’s unique characters.
“Last year’s Somms & Sliders was a great success and we are proud to have been a part of its inaugural year,” says Laura Maniec, Master Sommelier and co-founder of Corkbuzz Restaurant and Wine Bar. “It’s a fun way to bring together Napa Valley’s high quality wines and New York’s exciting culinary scene.”
To support the promotion, NVV has selected Colangelo & Partners, an integrated communications agency that specializes in the food and beverage industry, as its partner to execute a fully cohesive media relations, events, digital marketing and advertising program aimed at trade, press and consumers in the Metro New York area.
NVV will announce the full list of Somms & Sliders participating restaurants and burger pairings in September. Follow the 2016 Somms & Sliders promotion on Facebook at Facebook.com/NapaVintners, Twitter at @NapaVintners and Instagram at @NapaVintners.
About the Napa Valley Vintners
The Napa Valley Vintners nonprofit trade association has been cultivating excellence since 1944 by inspiring its 525 member wineries to consistently produce wines of the highest quality, to provide environmental leadership and to care for the extraordinary place they call home. Napa Valley Vintners advocates for and helps to market the Napa Valley around the world. Learn more at napavintners.com.
