Renowned Barolo Winery Hosting Unique Tasting Events to Celebrate Italy’s “King of Wines”
New York, September 16, 2016 – Fontanafredda, one of Italy’s most prominent and historic Barolo producers, announces the launch of Barolo Week beginning on October 10, 2016. Barolo Week, a series of events in 30 countries, will celebrate Barolo, the iconic wines of the Piedmont region of Italy and introduce a new generation of Americans to these storied offerings. The lineup includes a by-the-glass program geared towards new Barolo drinkers in restaurants and bars worldwide.
Barolo Week celebrations will include multiple offerings across the U.S., including capstone events at Eataly, the Italian culinary wonderland, and at Del Posto. The main events will be held on October 10 at Del Posto for trade and media, October 17 at Eataly NYC Flatiron for trade and media, October 17 at Eataly Chicago for trade and media, October 19 at Eataly NYC Flatiron for the general public and on October 27 at Eataly Chicago for the general public.
Fontanafredda, founded by Italy’s first king in 1858, is one of Barolo’s most historic wineries, located in the village of Serralunga d’Alba. Its focus is on Barolo, often called the “King of Wines” in Italy because of how highly the Italian nobility cherished the wines. The winery exports four different Barolos to the U.S.: Vigna La Rosa Barolo, Barolo Riserva, Barolo Serralunga d’Alba and Barolo Tradition.
“We have been making Barolo since the middle of 19th century, over 150 harvests,” says Oscar Farinetti, President and Proprietor of Fontanafredda. “150 times that our fathers, their fathers and our sons have been making this marvelous wine. Every year it gets even better. Year by year our Barolo becomes enormously better, but it’s still not enough for us. This continuous improvement is Barolo’s magic.”
In addition to these events, vertical tastings and “White Truffle Dinners” will be held in at least ten other American cities, including Atlanta, Boston, Denver, Los Angeles, Miami, Naples, Portland, San Francisco, Seattle and Washington D.C. To celebrate Barolo Week, Fontanafredda will also release a limited edition Barolo Riserva Artist Series collection, a six vintage vertical of its Barolo Serralunga d’Alba Riserva, each with unique label artwork designed by Ugo Nespolo, the undisputed master of contemporary art in Italy.
Fontanafredda is also pleased to announce that VinePair, the country’s leading website for the latest generation of wine drinkers, will be the official media partner of Barolo Week. A series of articles dedicated to Barolo – both the wine and the region – will appear on the VinePair website, in addition to a sweepstakes whose winner will enjoy an all-expenses-paid trip to Barolo to visit the region and the Fontanafredda estate.
Barolo Week events in the month of October include:
- Oct. 10: Trade and press vertical tasting and Barolo Artist Series launch at Del Posto in New York
- Oct. 17: Press and trade “Five Decades of Barolo” and Artist Series tasting at Eataly NYC Flatiron
- Oct. 17: Press and trade “Five Decades of Barolo” and Artist Series tasting at Eataly Chicago
- Oct. 19: Public Barolo Artist Series launch at Eataly NYC Flatiron
- Oct. 20: Public White Truffle Dinner at Eataly Chicago
- Oct. 24: Public vertical tasting and White Truffle Dinner in Miami
- Oct. 25: Public vertical tasting and White Truffle Dinner in Naples, Fla.
- Oct. 26: Public vertical tasting and White Truffle Dinner in Atlanta
- Oct. 27: Public White Truffle Dinner at Eataly New York
- Oct. 27: Public Barolo Artist Series launch at Eataly Chicago
About Fontanafredda: For over 150 years, Fontanafredda has been producing outstanding Barolo from its winery in Serralunga d’Alba, in the heart of the Barolo region of Northwest Italy. Founded in 1858 by Vittorio Emanuele II, the first King of Italy, Fontanafredda has since been a favorite of Italy’s nobility and wine lovers alike. Today, the winery is owned by Oscar Farinetti, the founder of Eataly, and the wines imported to the U.S. include the Vigna La Rosa Barolo, Serralunga d’Alba Barolo and Barolo Silver Line, among others. In the United States, Fontanafredda is imported by Palm Bay International. For more information, please visit http://www.fontanafredda.it/web/en/.
