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The Galvanized Wine Group Creates a Strategic Partnership with A W Direct LLC’s Wine Trees

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Creation of Long Term Sales & Marketing Relationship to Spur U.S. Growth

Wine Trees BrandsAugust 31, 2016 (Santa Rosa, CA) – A W Direct LLC (Parent of Wine Trees) and the Galvanized Wine Group (GWG) of McLaren Vale, Australia have created a long-term sales & marketing partnership, effective July 1, 2016, that will strengthen GWG’s U.S. presence in the 3-tier distribution system.

The Galvanized Wine Group’s strategic partnership with Wine Trees is focused on next-level commercial growth of the Thomas Goss, The Chook and Penny’s Hill estate wines in the U.S. market. Wine Trees will manage all sales and marketing functions in the U.S., through its national network of regional sales managers and marketing team.

“After 17 years exporting wines to U.S., the time came to partner our entire business with Bruce Cunningham, founder and General Manager at A W Direct, and his excellent team to take our stable of brands to the next level of representation across the U.S. market. We are a committed, internationally recognized producer, and a long term alliance with the A W Direct team will ensure brand integrity and desired growth for years to come,” stated Tony Parkinson, owner and CEO of the Galvanized Wine Group.

When speaking of the brands, Bruce Cunningham stated, “I have known Tony Parkinson for many years, and we operate on the same level. We are delighted to help consolidate his brands under one umbrella, and will make it a smooth transition to the Wine Trees team. The premium Australian wine category continues to grow, and Tony’s portfolio is poised in the correct price and appellation zone to benefit from this comeback. The Chook, Thomas Goss and Penny’s Hill have had a limited presence in the U.S. for many years and we are truly excited to build a solid national base of business with these fine wines.”

About Wine Trees:

Founded in 2008, Wine Trees operates in all U.S. markets, specializing in every commercial channel of the wine business, from consumer direct to the 3-tier distribution system to B2B. Wine Trees owns, creates and represents wines from California and around the world – bringing products to customers through flexibility, innovation, and market relevance. Expecting to reach approximately 400,000 cases of wine sales in 2016, Wine Trees sees future international growth driven by Australia & Italy and domestic growth driven by Oregon & Washington.

About Galvanized Wine Group:

Located in the heart of McLaren Vale, the Galvanized Wine Group (GWG) is a passionate, progressive and professional wine group, encompassing world class vineyards, brands, relationships and people who all aspire to make great wines and have fun doing it. The GWG includes well-known, award-winning South Australian wine brands – Penny’s Hill, Thomas Goss, and The Chook.

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