Mendocino County, Calif. — August 1, 2016 — Fetzer Vineyards, a leader in sustainable winegrowing committed to restoring, revitalizing and regenerating ecosystems and communities while producing premium wines, has hired Sumona Pramanik to lead brand marketing initiatives for Fetzer. Pramanik joins the organization from Twitter, where she headed global business marketing for the CPG/Beauty and Alcohol Beverage verticals. Prior to Twitter, Pramanik grew her marketing prowess at The Clorox Company, where she spent nearly seven years in a variety of successful rotations ranging from base brand marketing to product innovation to international brand development and shopper marketing.
“Fetzer is an iconic California brand that will benefit from Sumona’s strategic approach to branding and her keen insights to consumer targeting,” said Rodrigo Maturana, Vice President of Marketing for Fetzer Vineyards. “Also exciting, Sumona’s digital marketing expertise will elevate our efforts to engage online audiences with the story of Fetzer’s vibrant history and pacesetting regenerative initiatives.” Founded in 1968, Fetzer Vineyards was the first U.S. wine company to operate entirely on green energy, and received the Wine Institute’s first-ever Green Medal Leader award, in 2015. The company is certified Zero Waste, and in 2016 became CarbonNeutral®.
Sumona started her career as a strategy consultant for Bain & Company. She holds an MBA from Harvard Business School as well as a BA with honors from Rice University in Houston, Texas. Long a wine enthusiast in her personal life, Sumona is thrilled to join the wine industry at an exciting time for the wine category and for Fetzer Vineyards—up 12.5% in Nielsen over 26 weeks—alike.
About Fetzer Vineyards
A pioneer in regenerative winemaking, Fetzer Vineyards continues its legacy of hard work, rebellious thinking and crafting wines that make a difference. Since its founding in 1968, Fetzer Vineyards has consistently developed and implemented practices that are environmentally friendly, socially responsible and ultimately regenerative, becoming the world’s largest winery to receive B Corporation certification, in 2015. B Corp certification standards, developed by the non-profit B Lab, are widely recognized as the highest standards for social and environmental responsibility in business. Fetzer Vineyards strives for the perfect relationship between land, climate and vine to regenerate communities and bring wines of remarkable quality and character to the table. www.fetzer.com
In addition to Fetzer wines, the company also crafts Anthony’s Hill, Bonterra, Jekel, Sanctuary and 1000 Stories, a new Bourbon barrel-aged Zinfandel from California.