Sonoma, Calif. (August 2, 2016) – 3 Badge Beverage Corporation has added three key members to its growing team. The newest appointments include Lindsey Zehner as Associate Marketing Manager of 3 Badge Enology, Kristen Boelen as Graphic Designer and Jamison Bobo as Logistics Coordinator.
Lindsey Zehner spent over three years in the marketing department at Delicato Family Vineyards prior to joining 3 Badge Beverage Corporation. She spearheaded the growth of several brands during this time, including Belle Ambiance and Loft. Her role as Associate Marketing Manager of 3 Badge Beverage Corporation’s Enology division highlights her experience in cross-functional brand management, including product positioning, packaging, programs, consumer insights, POS, events, social media and trade/consumer communications. “We’re thrilled to have Lindsey join the 3 Badge Enology team,” said August Sebastiani, president of 3 Badge Beverage Corporation. “This addition is part of our plan to focus on initiatives that are unique to brands within our wine portfolio as we continue to expand.”
Kristen Boelen is coming onboard as 3 Badge Beverage Corporation’s first-ever in-house Graphic Designer. “Having a graphic designer who is completely immersed in our brands is crucial in maintaining brand integrity,” noted Sebastiani. “Kristen’s experience and creativity will help drive brand development, packaging and promotional materials.” Boelen previously freelanced for a technology start-up and marketing agency and has also worked for a 4-star hotel, restaurant and spa in France, where she was Senior Graphic Designer.
Jamison Bobo is responsible for a number of operations as Logistics Coordinator, including shipping, inventory management and company event logistics. This role is essential as 3 Badge Beverage Corporation continues to expand its business both domestically and internationally. Bobo’s past experience includes assisting with production, inventory and tasting events at San Luis Valley Brewing Company in Colorado.
3 Badge Beverage Corporation, formerly The Other Guys, is based in Sonoma and was founded in 2009 by August Sebastiani. The company offers a diverse collection of everyday luxury wines, and its mission is to over-deliver on quality and value. The company’s new headquarters and offices are located at 32 Patten Street, Sonoma, CA 95476. The telephone number is (707) 996-8463. Additional information is located at 3badge.com.
