SONOMA, CA June 23, 2016 – Pacific Highway Wines & Spirits announces the appointment of Angela Slade as Vice President, Brand Strategy and Communications for its growing operations.
Based in Washington DC and commencing July 5th, Slade will be responsible for leading the portfolio management and all marketing communications for the company, working closely with family wine suppliers from Australia, New Zealand, South Africa, Chile, California and Oregon.
The appointment follows the recent joint-venture ownership agreement by the Oatley family of Australia and the Giesen family of New Zealand, and comes at a time of restructure and growth for the company.
Slade has 23 years’ experience in the wine industry most recently as North America’s Head of Market for the Australian government organization, Wine Australia, and previously with Marketing Communications roles out of Napa Valley, Italy, and Australia.
“I have known Angela for several years and I have always admired her dedication and ability to create excitement, grow brands and impact categories. We are fortunate to have her join our talented team and, together, taking Pacific Highway to the next level.” Mark Giordano, President, Pacific Highway Wines & Spirits.
Angela Slade added, “This a terrific group of brands, all with great growth potential in the USA. This will certainly be a fast-paced role, with a dynamic team. Looking forward to getting started!”
From July 2016, contact Angela Slade
[email protected] Tel. 415 819 5131
Pacific Highway Wine & Spirits is a specialized import, sales and marketing agency based in Sonoma, CA. The USA company was founded in 2013 by the Oatley family of Australia, and in June 2016 the Giesen family of New Zealand partnered with the Oatleys in 50-50% joint ownership. The company is run by President, Mark Giordano with an experienced marketing and sales team that offer an average 17 years tenure of management in the industry. The portfolio includes 20 brands from Australia, New Zealand, South Africa, USA and Chile. www.Pacific-Hwy.com
About the partners:
The Oatley family: In the fields of wine, coffee, tourism and yachting, the Oatley family has not only made their mark nationally and internationally but has also raised Australia’s profile and boosted its prosperity. The Oatley family history goes back to almost the beginning of European settlement in Australia, as evidenced by the name carried by the Sydney suburb of Oatley. Robert Oatley Vineyards, founded by the late Robert Oatley AO, is a reinforcement of the family’s on-going commitment to the Australian wine industry, first started with Rosemount Estate (1969 – 2001). The family produces wines both of immediate appeal and cellar-ability, with satisfying flavours over an elegant frame, under labels, Robert Oatley (starting with the Robert Oatley Signature Series, to the Finisterre Range to the Pennant collection) and Wild Oats. Acclaimed vigneron Larry Cherubino is the group’s Director of Winemaking, and based out of Margaret River. www.robertoatley.com.au
The Giesen family: Giesen Wines, established in 1981 by brothers Alex, Theo and Marcel is one of New Zealand’s top 10 wineries and is distributed in 33 countries. It owns 13 vineyards throughout the highly sought after Wairau Valley in Marlborough and has strong and longstanding relationships with high quality grape growers. Giesen’s winemaking team is led by Nikolai St George who has won three consecutive ‘Winemaker of the Year’ titles, 2013 – 2015. Building their reputation over the last three decades with Marlborough Sauvignon Blanc, Giesen have become specialists with the varietal and offer over seven varying Sauvignon Blanc styles. Not to be mistaken as a one trick pony, Giesen make a range of premium wines to suit many occasions starting from the Estate range, up to The Brothers range, The August 1888, and the Single Vineyard Selection which includes their revered Fuder range of wines. Giesen are passionate about creating great wines that people around the world love. www.giesen.co.nz