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Fruits and Wine, France’s #1 Aromatized Wine Based Drink Launch 3 New Flavors in U.S.

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Leading the trend of unique blends of Rose Wine and real fruit juice

Fruit and Wine(February, 2016)— Satisfying the growing trend in the U.S reporting that 66% of consumers are eager to mix wine with fruit/juices ( Source: IRI Group) Fruits and Wine announced the release
of 3 new flavors of their popular libation which features all natural perfect blends of Rose wine with real fruit juices. Imported by Marie Brizard Wine and Spirits Americas, the result is a guilt free product with less sugar than a classic cola and less alcohol than the classic wine (7 to 8.5% alcohol) “After a successful launch in Canada, we realized that Fruits and Wine was the answer
to a current consumer need; a delightful light drink, with low calories and easy to drink” explains Nicolas Guillant, President of Marie Brizard Wine and Spirits Americas.

Fruits and Wine with the help of Marie Brizard’s flavor expertise, highlights 3 flavors that feature real fruit juice and infusions with no fruit syrup to produce all natural options of the Cherry Rose, a delicious blend of rosé wine and cherry juice that delivers natural and delicately sweet notes; Grapefruit Rose, a succulent blend of rosé wine and grapefruit juice that delivers its sweet and tart notes and the Strawberry Rose, a luscious blend of rosé wine and strawberry juice that offers sweet and refreshing notes.

With more and more people looking to enjoy chilled refreshing wines as an alternative to Moscato, Fruits and Wine is perfect for brunch, an afternoon aperitif, or a light lunch of salads and seafood. Fruits and Wine bottles also lend themselves to be enjoyed anywhere and anytime with easy to open screw tops that keep the product fresh for up to a month after opening.

About Fruits and Wine:

Fruits and Wine, #1 in France and one of the world’s bestselling aromatized wine, makes no compromise on quality and uniqueness. Building on a noble heritage, Fruits and Wine is produced exclusively from Rose wine and real fruit juice at Moncigale – located at the heart of three emblematic vineyards of southern France – Provence, Languedoc-Roussillon, and the Rhône Valley.

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