Napa , C A (M a y 3, 2016) — Cynthia Sterling, Principal and Creative Director of Sterling Creativeworks and author of “Branding: Distilled,” invites craft beverage producers to join her and a unique panel for a free 60 minute webinar at 1:00 PM PDT on Thursday, May 12th, that will focus on finding a name, obtaining trademark protection and special naming concerns for alcohol beverages. In addition to Sterling, the webinar “Naming Your Brand- Strategies to Develop and Protect A Great Beverage Brand Name” will feature panelists Anthony M. Verna III, managing partner at Verna Law, P.C., and Drea Helfer, President and Compliance Consultant at DH Wine Compliance.
“Consumers seek an emotional connection to the brands they purchase and in order to draw out your brand’s unique emotional appeal, it is important to have a great brand name. You want your brand name to answer the questions of why your product exists, why it is special, and why people should care.” Says Sterling. “We want to provide producers with important tips for developing a brand name that embodies this big idea behind their product.” The webinar will cover areas such as:
- What makes a great name – Learn how to generate a great list of options
- How to obtain a trademark- Processes for checking name availability and trademark applications
- Learn special requirements for alcohol beverages- Requirements for licensing and registering your brand name
The panel will also be available to answer questions following the webinar. To register: https://sterlingcreativeworks.leadpages.co/namingyourbrand/
About Cynthia Sterling & Sterling Creativeworks
Cynthia Sterling is the founder and creative director of Sterling Creativeworks, a strategy, branding, and packaging agency dedicated to building standout wine and spirits brands. Her firm’s naming, positioning and design work has been instrumental in the growth of category leaders such as Beringer, Gabbiano and Chandon. She holds a BFA in graphic design from California College of the Arts. Her book, “Branding: Distilled” was released in 2015 and is currently available through the publisher at WhiteMulePress.com and available online at Amazon.com.
About Anthony M. Verna III
Anthony M. Verna III, is the managing partner at Verna Law, P.C. With a strong focus on Trademark, Copyright, Domain Names, Entertainment, and Advertising Law. Verna Law, P.C. strives to provide all Intellectual Property services a modern business of any size may need to market and promote itself better. From the very early concept stage, Verna Law, P.C. can conduct a comprehensive, all-encompassing search and analysis on any proposed trademark to head off complications. As a leader in his field and sought-after business speaker, Anthony has lead multiple education classes and professional development seminars.
About Drea Helfer
DH Wine Compliance was formed in 2010 with the goal of setting a new standard for wine compliance service providers. She has licensed hundreds of west coast wineries, importers, wholesalers and retailers. Drea’s expertise extends to all aspects of compliance including federal label approvals, out-of-state licensing, direct-to-consumer licensing, brand registration, operational reporting, and consulting. She has also bonded wineries outside of California and handled various ABC retail license projects. Today Drea is regarded as one of the top alcohol compliance consultants in the nation.
