Home Industry News Releases WineDirect Announces Speaker Lineup for its First Napa Roadshow

WineDirect Announces Speaker Lineup for its First Napa Roadshow


Event will feature speakers from SalesForce, Facebook and I Like this Grape, among others

WineDirect_Logo_Sell_More_Wine_MEDIUMNapa, CA (March 17, 2016) – Today, WineDirect, the leader in DTC services for wineries, announced a sneak preview of the lineup for its first ever Napa Roadshow. The company has a long history of sharing best-in-class DTC practices through online content, webinars, and its popular Roadshow series.  Over the years, the WineDirect/Vin65 Roadshow has traveled through numerous wine regions in both the US and Canada; to areas such as Santa Barbara, CA,  Hye, TX, Niagara, ON, and Woodinville, WA.  This year, the DTC roadshow is coming home to the Napa Valley! The event will be held at the beautiful Meritage Resort and Spa on April 21st.

Tod Nielsen, Salesforce EVP and former CEO of VMWare, will keynote. Tod is globally recognized for his strategic vision in software, cloud computing and big data markets. Tod will be joined by Michael Wright of Facebook, Taj Eldridge of I Like This Grape, and a number of local industry experts.

The program covers a range of timely topics including International Tourism and Shipping DTC to China, Bridging the Gap between Mainstream Marketing and Modern Culture, and The Secrets of a Successful Tasting Room.

“For several years now, our roadshows have been a popular way to get inspired, network with others in the industry, and learn how to create a winning DTC program,” said Joe Waechter, WineDirect’s CEO.  “We look forward to meeting with customers and industry colleagues as we bring the Roadshow to Napa for the first time.”

For the full agenda and to register for the event, visit the WineDirect website.

About WineDirect

WineDirect is the leader in winery direct sales. Headquartered in the Napa Valley, it offers a broad range of commerce, marketing, and logistics solutions including the Vin65 ecommerce and point-of-sale platform, bi-coastal fulfillment services, and marketing tools to help wineries grow their businesses profitably. By combining all important aspects of a successful DTC program into a unified technology offering, WineDirect provides the consumer insight and flexibility necessary to ensure a superior customer experience and to ultimately Sell More Wine.

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