Extraordinary growth continues for Prosecco DOC Consortium’s educational horizon with “not-com” domains
February 4, 2016, Veneto, Italy – The Prosecco DOC Consortium announces the launch of two new domain names, Prosecco.WINE and Prosecco.VIN. As one of the first wine consortia to adopt the new .WINE & .VIN domain names, Prosecco DOC joins an elite group of companies including Apple, Google, Amazon, Sony, and Barclays that have employed not-com names in the past year.
Prosecco DOC Consortium President Stefano Zanette explains, “We are very excited about the recent launch of Prosecco.WINE and Prosecco.VIN. Our new domain names reflect our region’s combination of heritage and youth—a historic wine name married to the newest and freshest digital extension. Consumers can find us online easier than ever before.”
Easy accessibility is especially important considering the Consortium’s ongoing efforts to successfully defend its authenticity. The new domain names help to ensure simple and direct access to information about Prosecco DOC, which is crucial as the Consortium continues to defend itself against imposters who market themselves as Prosecco from as far away as Brazil, Romania, Argentina, and Australia. For hundreds of years, Prosecco has been produced in specified areas of Italy’s Veneto and Friuli regions, to the north and northeast of Venice. Those areas are now the protected DOC and DOCG production zones for Prosecco. The primary grape in Prosecco is Glera, which is indigenous to this region of northeastern Italy and can be blended, according to consortia rules, with percentages of secondary white wine grapes. Having a trustworthy domain name is essential for Prosecco DOC as it continues to distinguish and differentiate itself in the world of sparkling wine.
Paul Stahura, co-founder and CEO of Donuts, Inc., the largest registry for new not-com domain names, states, “With more than 38.4 billion bottles of wine produced worldwide annually, it’s no surprise that wine is a critical piece of the social fabric of cultures across the globe. I can’t think of a more appropriate community to have its own trustworthy domain names. This will enable wine connoisseurs and the businesses that serve them to build identities and vibrant communities.”
About The Prosecco DOC Consortium:
Prosecco was granted the Controlled Designation of Origin status on July 17th, 2009, and the Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) was created on November 19th of the same year to coordinate and manage the Prosecco DOC. The organization unites the different groups of manufacturers—wineries, individual and associated vine-growers, still wine and sparkling wine producers—to ensure the designation continues to grow and that the production regulations are complied with.
About Prosecco DOC:
Prosecco DOC wines come in Spumante (sparkling), Frizzante (semi-sparkling) and Tranquillo (still) varieties. The wines are made from mainly the Glera grape, native to North East Italy for thousands of years, and can be combined with a maximum of 15% of the following grapes: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga, Chardonnay, Pinot Bianco, Pinot Grigio and Pinot Nero. Prosecco Frizzante and Spumante varieties get their famous bubbles using the Secondary Fermentation production method, bottled under high pressure after fermentation in bulk tanks called autoclaves, as opposed to the traditional method, which bypasses the autoclaves and is used for other sparkling wine varieties. The end result is a brilliant straw yellow wine with fine, persistent perlage and aromas of white flowers, apple and pear. It is fresh and elegant on the palate with moderate alcoholic strength. For a full list of Prosecco DOC producers, visit www.prosecco.wine