Home Industry News Releases Beer Business Shmaltz Breweing Kicks Off Its 20th Anniversary at SF Beer Week 2016

Shmaltz Breweing Kicks Off Its 20th Anniversary at SF Beer Week 2016


Bringing the Funk Back to Home to Start Their Biggest Year Ever!

Funky Jewbelation® A Truly Unique Blend of Eight Ales and Lagers Aged in Bourbon and Rye Whiskey Barrels, 9.4% alc, January 2016
Funky Jewbelation® A Truly Unique Blend of Eight Ales and Lagers Aged in Bourbon and Rye Whiskey Barrels, 9.4% alc, January 2016

Clifton Park, NY — Monday, January 11, 2016 — In celebration of 20 years in the craft beer business, Shmaltz Brewing Company heads back to its birthplace in San Francisco to unveil the 5th iteration of its annual blended, barrel-aged sour experiment and adventure, Funky Jewbelation® (9.4% ABV), at SF Beer Week 2016’s Opening Gala on January 22, 2016 at Pier 35 (1454 Embarcadero, San Francisco). For the 2016 release of Funky Jewbelation®, Shmaltz loaded eight individual ales and lagers from across their acclaimed craft beer portfolio for six to twenty-two months into bourbon and rye whiskey barrels from Buffalo Trace, Heaven Hill, Willett, Redemption, Jack Daniels, and Sazerac. Funky Jewbelation® glistens a deep ruby color with tart flavors of dark fruit and complex malts — caramel, toffee, and rye. Aromas bounce between bittersweet chocolate, farmhouse funk, and citrus and sour cherries. A mouthwatering puckering is complemented by pronounced hits of bourbon, charred wood, molasses and light notes of vanilla.

This year’s hand blended recipe of Funky Jewbelation® is an expert mash-up of Jewbelation 19® (test batch brewed as the base of Funky, 11 months in advance of blending), Hanukkah, Chanukah: Pass The Beer® (aged 8 months), Messiah Nut Brown Ale® (aged 10 months), Bock Bock® (aged 8 months), Bittersweet Lenny’s R.I.P.A.® (aged 6 months), Rejewvenator® 2014 (aged 22 months), Origin Pomegranate Strong Ale® (aged 10 months), and Reunion Ale ’14: A Beer For Hope® (aged 16 months).

To celebrate 20 years from its birth in the Mission District in San Francisco, Shmaltz Brewing is a proud Industry Sponsor of SF Beer Week 2016. Bay Area craft beer fans have many enticing options to experience the barrel-aged beauty that is Funky Jewbelation® and additional standout libations from Shmaltz’s award-winning line-up. Shmaltz is on deck to host two signature SF Beer Week 2016 events at The Hotel Utah (Jan. 24) and with St. George Spirits (date and location, tbd). The brewery also teams up with close cohorts Almanac Beer Co. and Magnolia Brewery/Smokestack as well as several other Beer Week marquee events. Please see the events listed below:

Shmaltz Brewing Signature Events — SF Beer Week 2016

The Hotel Utah
Sunday, Jan. 24, 2016
500 4th Street, SF
7 pm – 12:30 am, $10

Get your FUNK jam on at Shmaltz’s official National Release Party for Funky Jewbelation® with their all-ages dance extravaganza! Join DJ $10 Bill as he spins all the classic funk hits throughout the night, as well as live performances from bands The Challah Back Boys and The Doctors and Lawyers. Slingshot American Craft Lager® will also be available on tap (Gold Medal Winner, World Beer Championships; 97 Rating w/ RateBeer.com), and “Slingshot And A Shot” drink specials will be available all night.

5 Year Release of Custom Distillation of Jewbelation®
For SF Beer Week 5 years ago, Shmaltz founder Jeremy Cowan cooked up a unique and ambitious project with St. George Spirits to distill 4 different years of award-winning Jewbelation® beers. Come attend this private extra special lunchtime affair for a rare tasting of Shmaltz’s forthcoming line of spirits and sample other Shmaltz rarities. For additional detailed event information and to RSVP, please email Jesse P. Cutler at [email protected]

Marquee Events — SF Beer Week 2016

Shmaltz is ready to rock out with Northern California’s finest breweries at the following SF Beer Week 2016 marquee events. Stop on by and say hello to the Shmaltz crew and taste these select beers:

*Smokestack BBQ Reunion Ale Fundraiser & Tap Takeover (Weds, Jan. 20: 2505 3rd St, SF): Funky Jewbelation®, Jewbelation 19®, Reunion Ale ’15 — A Beer For Hope®

*SF Beer Week 2016 Opening Gala (Fri, Jan. 22: Pier 35, SF): Funky Jewbelation®, Hop Manna®, Slingshot American Craft Lager®

*SF SketchFest VIP After Party (Sat, Jan. 23): Hop Manna®, Slingshot American Craft Lager®

*Double/Triple IPA Tasting Event @ The Bistro (Sat, Jan. 23: 1001 B St, Hayward): Bittersweet Lenny’s R.I.P.A.®

*Sour Sunday @ Jupiter (Sun, Jan. 24: 2181 Shattuck Ave, Berkeley): Funky Jewbelation®, Bock Bock®

*3rd Annual Barrel Aged Festival @ Albany Taproom (Tues, Jan. 26: 745 San Pablo Ave, Berkeley): Funky Jewbelation®, Chanukah In Kentucky®, Bock Bock®

*Almanac Sour Fest @ MaSo (Thurs, Jan. 28: Park Central Hotel, 50 3rd Street, SF): Funky Jewbelation®

*Celebrator Beer News 28th Anniversary Party @ Trumer Brauerei (Sat, Jan 30: 1404 4th St, Berkeley): Funky Jewbelation®

2016 is shaping up to be a superb year for Shmaltz Brewing. Lets kick off 2016 by raising a glass of Funky Jewbelation® and hailing all the incredible creativity and innovation taking shape on the craft beer scene across the country. L’Chaim!

About Shmaltz Brewing Company

Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 35 states, through 40 wholesalers and in nearly 5,000 retailers.

After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases.

RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 9 gold and 5 silver medals from the World Beer Championships in the past several years.

For more information, please visit: www.shmaltzbrewing.com

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