Home Industry News Releases Jeff Zappelli New General Manager of WALT Wines

Jeff Zappelli New General Manager of WALT Wines


Jeff Zappelli Headshot 600Jeff Zappelli has been appointed to the position  of General Manager of WALT Wines, the Sonoma-based Pinot Noir and Chardonnay brand owned by Craig and Kathryn Hall,. Zappelli joined HALL in 2006, where he grew to lead and define HALL’s Direct-to-Consumer programs. In 2012, Craig and Kathryn Walt Hall unveiled a long sought-after project, a Pinot Noir and Chardonnay label under WALT, named after Kathryn’s parents. This move expanded Zappelli’s DTC role to both HALL and WALT brands.

In his new role at the helm of WALT, Zappelli will be responsible for the day-to-day operations and strategic planning for the Sonoma-based brand. Zappelli is an active speaker throughout the Bay Area, participating in conversations and panels related to direct-to-consumer trends, wine industry technology, sales as a science, CRM and direct marketing campaign strategies. Born in Seattle, WA, he attended the University of California at Santa Barbara and earned a Bachelor’s of Science in Biopsychology. He currently resides in Marin County with his wife, Veronika, and their three children.

For more information, please visit waltwines.com.



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