November 23, 2015 (San Luis Obispo, CA) — Thomas Reiss, founder and creative director of Kraftwerk Design, has partnered with media planning expert Melody Ferraro, to launch Kraftwerk Media, a new company focused on media planning and buying. Kraftwerk Media helps businesses navigate the evolving media platform to target their advertising message to the right people at the right time. From concept to post-campaign evaluation a variety of services are offered by the partnership duo.
Creating value beyond simply purchasing advertising is the basis for Kraftwerk Media. Understanding the goal, Ferraro uses research and metrics to target advertising messages and generate results. Working with all business sizes, Kraftwerk Media is armed to help businesses with media buying across a variety of platforms including: broadcast and cable TV, radio, billboard, print, directory, pay per click, display, preroll display, out of home and in store.
“Media buying is changing from traditional print, radio and broadcast platforms to digital, pay per click and other channels to target and direct advertising messages,” said Ferraro, partner and media planner at Kraftwerk Media. “Have you ever wondered why once you search for a something specific like ‘running shoes’, like products and services begin to target you online. This is the power of media buying in today’s world.”
Partnering with Reiss at Kraftwerk Design allows the new business to offer more marketing tools for clients leveraging Krafwerks’ quality design expertise. Kraftwerk Design, a creative agency in business for more than 15 years in San Luis Obipso is focused on both print and digital design work. With a dedicated portfolio of work in the wine industry, events, active sports and luxury products the two complementary businesses offer clients a broader range of marketing offerings.
“I am excited to offer clients data driven metrics on the best ways to spend their limited advertising dollars,” said Reiss, creative director at Kraftwerk Media. “Krafwerk Media is the natural next step in our evolving business plan.”
There is no client too big or too small for Kraftwerk media; the main objective is to grow business for current and future generations.
Kraftwerk Media is a sister company to Kraftwerk Design based in San Luis Obispo. The company works in a variety of industry types including wine, travel and active sports. The success of Kraftwerk Media is rooted in the results and overall satisfaction of its clients. Check out more at http://kraftwerkmedia.com/.
