Lifestyle Agency Gregory White to Lead National Program for Rías Baixas Albariño, “the Pure Choice in White Wine”
NEW YORK, NY (November 4, 2015) – The Consejo Regulador of D.O. Rías Baixas has selected national wine and lifestyle agency Gregory White to lead the renowned Spanish wine region’s €1 million plus, three-year strategic marketing campaign. The new campaign will focus on the region’s reputation for producing refined white wines from Spain’s native Albariño variety, consistently ranked among the world’s best. The campaign ‒ The Pure Choice in White Wine. Rías Baixas, Albariño. ‒ includes media outreach, digital marketing, retail activation, restaurant promotions and events marketing.
“Our region has made significant strides over the last decade, and this campaign is designed to take our region and its remarkable wines to the next level,” said Ramón Huidobro, General Manager. “We are excited to work with an agency partner who has a proven track record of success in translating the unique attributes of high-quality wines into increased sales and awareness.”
“Rías Baixas Albariño wines have earned their place among the best white wines in the world,” explains Helen Gregory, President/Founder of Gregory White. “The wines offer a pure expression of place, incredible versatility, and a range of styles that stands apart, a true inspiration for the next chapter of the Rías Baixas campaign in the U.S.”
In the past ten years, Rías Baixas Albariño has grown from being one of the wine world’s “best kept secrets” to establishing a loyal following in the U.S. market, gaining respect and recognition among the wine trade and media, as well as consumers. From 2005 to 2014, D.O. Rías Baixas experienced a 60% increase in sales, clearing the path to become a white wine of choice for U.S. wine lovers. Best known for heirloom white varieties such as Albariño, Rías Baixas is located in the northwestern Galicia region of Spain.
About Gregory White
Gregory White is a national branding and communications agency focused on wine, spirits, food and lifestyle accounts. Clients include Codorníu Raventos, D.O.P. Cariñena, Stoli/Achaval-Ferrer, Ferrari Trentodoc, Domaines Paul Mas, Wine & Spirit Education Trust (WSET), Emilio Moro, Rutini Wines, Chopin Vodka, POP Fest and Founders Brewing Co. For more information, please visit www.gregorywhitepr.com.
