Napa , CA, October 30, 2015 – This year’s keynote line up at the ninth annual Direct to Consumer Wine Symposium includes a deep dive into how to execute holistic marketing plans, updates on the DTC regulatory landscape as well as a sneak peek of ShipCompliant’s 2015 industry report. The conference will take place on January 13-14, 2016 at the Hilton Concord Hotel. www.dtcwinesymposium.com
The 2016 General Session on January 14 includes:
- 360° of Marketing: the Retail Revolution. Michelle Fenstermaker, Strategy Director at FITCH, a leading global retail and brand consultancy, will discuss how to revolutionize the retail experience and drive sales. From signage to staff training, branding, video and merchandising strategy, Michelle will share insights from her 20 years of experience working with consumer packaged goods, retail and foodservice brands including Starbucks, Unilever, P&G, Victoria’s Secret and Anheuser Busch.
- First Peek at 2015 DTC Data. What varietals gained or lost ground in 2015? What states are booming – and which ones are not? Be among the first to get answers to these questions and more from Jeff Carroll, Vice President Compliance and Strategy, ShipCompliant when he releases the widely-anticipated sixth annual ShipCompliant / Wines & Vines Direct Shipping Report.
- State of the States: What to Expect in 2016. Steve Gross’ “State of the States” speech is a staple of the Symposium and a must-attend event. The Wine Institute’s Vice President of State Relations will provide an overview of legislative improvements and challenges in 2015, as well as what you need to know for 2016.
“In addition to the regulatory landscape and overall industry trends, this year we are bringing retail marketing to the fore” said Karen Barnes, chair of the 2016 summit and founder of Wine Direct
Marketing Services. “Technology and ecommerce have drastically changed how consumers make choices at the point of purchase. We are delighted to have Michelle Fenstermaker from FITCH bring her expertise in this area to our audience.”
For more information about the full program and speaker line up, please visit http://dtcwinesymposium.com/program/
Online registration is available at http://dtcwinesymposium.com/register/. Early Bird pricing is $465 for a 2-day pass, or $365 for Day 2 only, through December 4. If more than one person from your organization attends, each additional 2-day ticket is only $395, a $70 savings.
About the Direct to Consumer Wine Symposium
The national industry summit on direct marketing and sales is presented by and is a fundraiser for Free the Grapes! After 8 years, the event has raised more than $1 million for Free the Grapes’ PR campaign, and the Coalition for Free Trade’s legal work. These two groups have worked closely with industry representatives and regional associations to streamline onerous regulations and increase the number of legal shipping states from 17 to 42 (43 starting January 2016), which represent 90% of the US population. The DTC Wine Symposium is the primary fundraiser for Free the Grapes! (the Coalition for Free Trade ‘retired’ in 2014). Registration is available at www.dtcwinesymposium.com
