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The World Bulk Wine Exhibition Faces Its Seventh Edition with a 15% Increase in Participation and Sales Stands from 21 Countries


The World Bulk Wine Exhibition will be held on the coming 23rd and 24th of November at the Amsterdam’s RAI.

WBWE7Companies from 21 different countries will be attending the 7th World Bulk Wine Exhibition, the biggest trade fair worldwide regarding business transactions.

Argentina, Australia, Austria, Belgium, Chile, China, France, Georgia, Germany, Greece, Hungary, Italy, Kosovo, Malaysia, Moldova, Morocco, New Zealand, Portugal, South Africa, Spain and the United States are the countries that will be participating in the WBWE for the time being.

Taking into account the number of registered exhibitors at present, the WBWE shows an increase of 15% in the number of participants compared to last year, in addition to a growth of 20% in the exhibition space.

These are significant data for a trade fair that puts together the most important wineries from all over the world. The provisional list of exhibitors can be checked here: http://www.worldbulkwine.com/

The 21 exhibiting countries represent more than 85% of the international offer for this wine sector, which continues to grow in quality and quantity every year. The WBWE displays an ample range of bulk and bag-in-box wines, from appellation wines with a protected geographical indication to those with a varietal appellation, as well as generic wines intended for either mixing, or making sparkling wine or flavored wine such as vermouth. This diverse offer and the potential for multiple sales contracts, as well as origin to destination packaging agreements, make this international gathering a very exclusive one indeed.


Regarding bulk wine, we must highlight that its international growth has increased competitiveness and commercialization, with a rise in the volume of exports and an ever-growing variety to choose from.

Recent data provided by the OEMV (Spanish Observatory for the Wine Market) confirms the huge evolution undergone by the bulk wine sector since the year 2000. Back then, global sales rose up to 20.34 million hectoliters, with a value of 1,231 million Euros, each liter selling for an average price of 0.60 Euros. This is especially significant if we compare it to the number of exports in 2014, which reached up to 37.83 million hectoliters -with an increase of 85%- valued in 2,715 million Euros, each liter having sold for an average price of 0.72 Euros.

The weight of bulk wine in exports has grown in volume from 34% up to 37.7% and in value from 9% up to 10.5%, in spite of the overall price drop, from the year 2000 to 2014.

The data currently available for the 2015 crops indicates that Italy, France and Spain are set to be the biggest wine producing countries, in that order.  Production in Italy is estimated in 48 million hectoliters, followed by France with 46 million hectoliters and Spain with 37 million hectoliters (plus another 5.5 million in must wine).

The greatest commitment of the World Bulk Wine Exhibition is to ensure that all exhibitors taking part with their different high-quality bulk wines can enjoy the best international showcase for their products. This is possible thanks to a great job attracting buyers from all over the world. The World Bulk Wine Exhibition is a key strategic event not only due to the timing, the location, or the summoning power it has, but also because of its 360-degree view on the bulk wine busines


After six editions, the World Bulk Wine Exhibition has become the biggest fair in the world devoted to wine commercialization, in terms of volume.

The last edition, celebrated last year, confirm the presence of nearly 6.000 visitors from 59 different nationalities, which we have to add more than 200 wineries from 19 countries (France, Spain, Italy, Argentina, Chile, South Africa, Moldavia, Australia, Macedonia, Malaysia, Austria, Ukraine, New Zealand, Belgium, Germany, Romania, United States, Georgia and Hungary).

However, the importance of the World Bulk Wine Exhibition does not lie in the number of participating winemakers, but in the amount of wine that is transacted and in the turnover generated at the fair.


CONFERENCE PROGRAMME. Antrium Conference Hall

“New wine scenes: Changes in habits, marketing and commercial strategies”


1:30 p.m. Official Launching of the World Bulk Wine Exhibition Program of Conferences by Jean Marie Aurand, General Director of the International International Organization of Vine and Wine (OIV), who will present an analysis of the “International wine market in 2014, with an emphasis on bulk wine”.

During the opening ceremony, the 5th WBWE Prize “Voice of Wine” will be presented. Voice of Wine is a prize created by the World Bulk Wine Exhibition, which recognizes and rewards notable groups or people who defend the values of wine and the sector’s economic, cultural and social features.

2:15 p.m. Conference by Natalia Posadas Dickson, expert on Global Wine Trade and Purchaser for Cooperative Food (UK), on: “New business escenes in the United Kingdom and their influence in wine trends”.

2:45 p.m. Conference by Rafael del Rey, director of the Spanish Wine Market Observatory (OeMv) on: “New bulk wine scenes: changes in habits, marketing and commercial strategies”.

3:30 p.m. Conference by Marc Dressler, Business Administration professor in Neustadt Weinstrasse, on: “Wine consumption trends in Germany”.

4:15 p.m. Conference by Felipe de Mazarrasa, European Managing Director for Conetech, on: “Seizing alcohol management opportunities to create a competitive advantage in the bulk market””.

5:00 p.m. Tasting-Conference by Jean Luc Favarel, Research and Development Director of the Péra-Pellenc Group, on: “Principal grape varieties and the types of wine that consumers from big buyer countries want (Germany, UK, USA…)”.


10:45 a.m. Conference on “Mexican wine taste”, by Esperanza Mendiola, journalist specialized in wine and wine seller.

11:30 a.m. “Languedoc Roussillon Region is the leading producer of rosé wines in France: origin, quality and diversity [of rosés]”, presented by Bernard Augé, Deputy Director of Coop. Languedoc-Rosellón.


Visitors attending the Exhibition in Amsterdam next 23th and 24th November found a showroom with culinary creations inspired by the wine regions of the participating countries, being their wines pairing dish elaborations.

The chef Kike Piñeiro and his team, were in charge of supervising the live cooking area of the World Bulk Wine Exhibition, creating a unique gastronomical space specially designed for the fair.

The 35-year-old Galician chef has been devoted to his passion for cooking since he was 14 years old. He gained experience by working in prestigious restaurants such as Moncho VilasHostal dos Reis Católicos at Santiago de Compostela or Arzak. His constant striving for excellence in his cooking earned him the 10th Spanish National Gastronomy Contest in 2011/2012.


The World Bulk Wine Exhibition offers through this area the largest forum of commercial synergies for those companies that are built around the vine and the wine. A meeting point where the wine sector could make the most of all the resources and technologies at its disposal, allowing the vine sector to reach its full potential in terms of profit.

A place where food and beauty companies can develop their products and activities, alongside companies from other sectors, as well as technology and service supplier’s companies, whose products are derived from, byproducts, sub-products and/or residues from the vine or the vinification.



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