Most businesses work hard on collecting email addresses, in order to stay in touch with their customers and potential customers. These days it seems to be getting more difficult to get visitors to give you’re their email address. Like most of us, these people already get too many emails and are hesitant to pass their email address long. So here are some tips from Vertical Response that might make it easier for you and your staff to get email addresses from visitors.
Vertical Response’s number one tip is to include a link to your email sign up form in the main navigation bar of your website. The more people see something, the more “normal” it becomes to them and if they like your website they are more likely to leave their information. Especially when you make it easier for them.
You may also create a “sign up” call to action on your Facebook business page. If visitors like the page and your products, they may want to get more information from you and because it is their decision to give you the address, they are more likely too.
Another idea is to offer email only discounts and mention them on the sign up page and on social media. Though you use these discounts only on email.
Vertical Response has a blog on 29 ways to collect email addresses for your business that you might want to check out.
http://www.verticalresponse.com/blog/change-up-your-newsletter-get-more-clicks/
An interesting thing I have noticed when I go onto business websites that the business email is not always listed on the contact page. A visitor to the website may be able to contact the business by phone, but not by email, unless they fill out a form.
If you want people to give you their email addresses, you might want to reciprocate by giving them your email address too.
A tip of the glass from me to you
E column
by Elizabeth “E” Slater, In Short Direct Marketing
A recognized expert in the fields of direct marketing and sales in the wine marketplace. Slater has taught more wineries and winery associations how to create and improve the effectiveness of their direct marketing programs and to make the most of each customer’s potential than anyone in the wine industry today.
