Home Wine Business Editorial E Column Helping Employees Expand Their Horizons

Helping Employees Expand Their Horizons

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Managing and motivating employees can be hard work, though there are some ways to make it easier.

Hiring the right people is, of course, the first step and inspiring them to do the best job they can is the next.

During the interview process, discover what your candidates’ dreams are. You may be hiring them for a particular job, though this is an excellent time to ask what types of jobs they think they would be good at (any why) even if they have never done that type of job before.

Whether they answer the question or not, as time goes on and they have proven that they are competent and willing to try new things, give those employees an opportunity to try their hands at different jobs in the company.

Allowing employees to stretch themselves and increase their skill sets is an excellent way to motivate them and foster loyalty. This is especially true if you want these employees to have a long-term future with the company.

Showing employees that you trust them, believe in their abilities and will give them the training and opportunity to grow and try different things if they wish, is the greatest gift you can give your employees.

Many years ago, when I was much younger, I had a boss, Maggie, who said to me, “I will teach you everything I know and if you can do my job better than I can, it’s yours.” She and I worked together for quite a while and remained friends until she died. I have never forgotten her and hope that I have passed that same kindness she offered me along to others. Maggie was a great manager and made me a much better employee.

Think about what you can do for your employees, not only will you be doing them a favor you will also be doing yourself one.

A tip of the glass from me to you

Elizabeth SlaterE column
by Elizabeth “E” Slater, In Short Direct Marketing

A recognized expert in the fields of direct marketing and sales in the wine marketplace. Slater has taught more wineries and winery associations how to create and improve the effectiveness of their direct marketing programs and to make the most of each customer’s potential than anyone in the wine industry today.

Follow E on twitter @esavant and facebook.

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