Home Industry News Releases Social Media Risks for Wineries

Social Media Risks for Wineries


Mistakes and Legal Missteps, Tied-House Violations to be De-mystified by Legal and ABC Pros at Wine Industry Financial Symposium

Wine Industry Symposium(Napa, CALIF.) – Some of the most confusing risks that wineries need to avoid in the age of social media include costly mistakes that winery employees might innocently make, either in tasting rooms or on social media platforms, which could result in serious tied-house infractions. Representatives from the private sector as well as the California Department of Alcoholic Beverage Control will help to demystify these issues at the 24th Annual Wine Industry Financial Symposium www.WineSymposium.com set for Monday, September 21 and Tuesday, September 22 in Napa.

“The relatively new and rapidly changing platform of social media has created both opportunities and risks for wineries,” said Lori Ajax, Chief Deputy Director, California Department of Alcoholic Beverage Control, “While the consumer audience can be immediate, it is also quite easy to violate tied-house laws and fall from compliance with a click. While the wineries are learning, we at the Alcoholic Beverage Control are learning too.”

Jerry Jolly, Senior Consultant, Pillsbury added, “Social media has become an important and valuable marketing tool for wineries and retailers in California.  Our panel will discuss how to take advantage of social media and comply with ABC trade practice regulations.”

The 2015 Wine Industry Financial Symposium Program, with the theme of “The Wine Business with New Rules,” in addition to issues like crime and tied-house laws, will also feature intense insights into domestic and global, points of view from a trio of wine industry leaders Ted Baseler, President & CEO, Ste. Michelle Wine Estates; Ian Harris, Chief Executive, Wine and Spirits Education Trust and Dr. Damien Wilson, Hamel Chair of Wine Business, Sonoma State University and dozens of other speakers who will share information and ideas that will help attendees improve their businesses. The complete program is available here: http://bit.ly/1hP5BGT

The 2015 Wine Industry Financial Symposium event sponsors include: American Ag Credit; Bank of America Merrill Lynch;Bank of the West; BMO Harris Bank; Burr Pilger Mayer, Inc. (BPM) Accountants and Consultants; Gaw Van Male; H&A Financing;Manatt, Phelps & Phillips; MetLife Agricultural Investments; Moss Adams, LLP Certified Public Accountants / Business Consultants; Northwest Distribution & Storage / WineCo; PricewaterhouseCoopers; Prudential Agricultural Investments;Rabobank International & Rabobank, N.A.; Umpqua Bank; Union Bank; Wells Fargo Bank; Zepponi & Company; American Vineyard Magazine; Vineyard & Winery Management Magazine; Wine Business Monthly; Wine Industry Insight; Wine Industry Network and Wines & Vines (now including Practical Winery & Vineyard). The complete program, as well as registration, is available online at www.WineSymposium.com.

Launched in 1992, the Wine Industry Financial Symposium is the premier event in regard to the financial, investment, economic and business issues of the wine industry. Registration for this popular event is now open at www.WineSymposium.com with early bird rates good only through September 4.

About the Wine Industry Symposium Group

The founders of the Wine Industry Symposium Group met in early 1992 with the hope that by forming a new industry conference, they would create an open exchange of thoughts and ideas concerning financial aspects of the California wine industry.  The Wine Industry Financial Symposium was born. A couple of years later, in 1994, the group started a similar program, the Central Coast Insights Program, to fit the needs of that region. A year later, the Vineyard Economics Seminar was created for grape growers. Because of consistent globalization and consolidation in the wine business, the Wine Industry Symposium Group continues to operate with the mission of providing a critical platform for important communication and dialogue between the multiple facets of the wine business and the lending community. For more information visit www.winesymposium.com or call (707) 666-2525. Like the Wine Symposium Group on Facebook at https://www.facebook.com/WineSymposiumGroup and follow on Twitter at http://twitter.com/wine_symposium.



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