(Sonoma, CALIF) – The Other Guys (TOG), a family-owned and operated wine company based in Sonoma, California, has announced the appointment of Harv Gates as Vice President, National Sales Manager, and Alex Beloz as Consulting Winemaker. The Other Guys portfolio of wines include: Leese-Fitch, Pennywise, Plungerhead, The White Knight, Hey Mambo, Moobuzz and Gehricke.
In this new role, Gates will be responsible for managing the national sales team, annual sales goals, plans and budgets. Gates joined TOG in 2011 and in his previous role he was Vice President, Eastern Region. His experience includes regional positions with Clos LaChance Winery and Testa Wines. He started his career in distributor management, working in New York with Premier Wines & Spirits, Paramount Brands & Southern Wines & Spirits
“Harv brings a strong history of success with these brands. His experience and key relationships will benefit us greatly in this new role,“ said August Sebastiani, President of The Other Guys.
Concurrently, Alex Beloz has been hired as the Consulting Winemaker where he will be overseeing winemaking for Moobuzz, The White Knight and Gehricke wines. Beloz comes to TOG with over 15+ years of premium winemaking experience. He is currently (and will remain) the winemaker at Tricycle Wine Company helping build the Poseidon Vineyards and Obsidian Ridge Wines. Prior to that his experience includes winemaking abroad in Bordeaux France with Vignoble Despagne, Hawkes Bay New Zealand with Thornbury Wines, and Casablanca Chile with Kingston Family Vineyards.
“We are pleased to welcome Alex to our team,“ said Sebastiani. “We look forward to seeing his expertise come through as we continue to produce high-quality wines and take our premium tier to the next level.”
The Other Guys – Laid-Back Guys, Stand-Out Wines – is a family-owned wine company based in Sonoma, California. August Sebastiani, who leads The Other Guys, is a member of the Sebastiani Family that has been making wine in Sonoma for more than 115 years. The Other Guys portfolio of wines includes evolving brands such as Leese-Fitch, Pennywise, Plungerhead, Hey Mambo, Moobuzz and The White Knight. The wines from The Other Guys are everyday luxuries available nationally. For more information visit www.TOGWines.com, on Facebook at www.facebook.com/togwines or follow on Twitter @TheOtherGuys.