Vintage 99 Label MFG of Livermore and Santa Rosa, Ca has expanded its product offering from printed labels to now include interactive, mobile-based wine labels. The new interactive wine labels are called iQdio TM and are the first of its kind to allow wine shoppers and buyers to quickly have access to tasting notes, food pairing suggestions, videos and audio messages from the winemaker, view other varietals, and more, all from any mobile device without having to download an app or navigate through a corporate website.
With iQdio TM enabled on the back of a wine bottle, shoppers can now instantly learn more about the wine they are evaluating by using their smart phone which becomes an extension of the label on the back of the bottle. With the new system, wine producers are able to deliver important information and multimedia content to their customers quickly and best of all, change it anytime they wish. The system also gives brand managers their own online dashboard that tracks every time someone scans the label and shows the location, providing real-time feedback and marketing analytics, something that standard QR codes are not able to do.
The heart of the iQdio TM system is a mobile landing page for each brand and varietal of wine that quickly delivers only the notes and content that pertains to that exact varietal. Shoppers scan and get only the information needed to help understand the differences of the wine rather than having to navigate a main website on their phone or peel off a special booklet label with tiny printing on it. With iQdio TM shoppers can hear the winemaker talk about the wine, get recipe suggestions, view other varietals of the brand, join the wine club, use discount coupons and more. The entire experience for the wine shopper feels like an app that was made just for the wine they are holding.
“We’ve been hearing from our wine label customers for years that there needs to be a better way to get more information to buyers about their wine”, says Kathleen Gonzales, President of Vintage 99 Label. “As a wine label printer we wanted to help them sell their wines more effectively but nothing existed on the market to solve the problem of content delivery besides the wine label itself. QR codes have been used for years in the wine label industry but typically direct shoppers to a standard website. We developed iQdio TM with both the shopper and brand manager in mind, shoppers get dynamic content about the wine they are evaluating and brand managers can change the content quickly and easily without reprinting labels. Best of all they can track each time someone scans their label and see which stores net the most interest from shoppers.” says Gonzales.
With more studies showing a growing trend for younger wine drinkers known as “millennials” using their smartphones to make decisions while shopping, Vintage 99 Label hopes to bridge the gap between traditional wine labels and the next generation of wine drinkers that are comfortable with using technology to learn more about wine and make a more informed purchase.
To learn more about the iQdio TM system, go to www.iqdio.com or contact Vintage 99 Label at 877-339-8899
