Summer Long On-Premise and Consumer Drink Pink Program, Highlighting Unique Drink Recipes to Kick Off Collaboration
NEW YORK, NY (July 8, 2015) – Little Black Dress Wines is proud to announce its partnership with the global non-profit organization Keep A Breast Foundation. A longtime supporter of causes that are important to women, Little Black Dress Wines’ summer-long campaign is designed to raise awareness about breast cancer prevention.
Throughout the summer, Little Black Dress Wines will be kicking off the collaboration with an On-Premise Drink Pink Program, highlighting three unique drink recipes. On-Premise Accounts will have the opportunity to help Little Black Dress Wine raise additional funds for Keep a Breast by donating a portion of the proceeds from featured Little Black Dress Pink Drinks to the Keep a Breast Foundation.
The featured cocktails are easy to make behind the bar and at home. They include:
On-premise accounts and consumers across the country are also being challenged to develop a new PINK DRINK recipe featuring Little Black Dress Wines. Submissions may be made via Little Black Dress Wines’ social media channels including Facebook, Instagram and Twitter using #LBDPinkDrink. The winning recipe will be featured as Little Black Dress Wines’ “Official Pink Drink” for Breast Cancer Awareness Month.
During the month of October, Little Black Dress Wine bottles will feature a self-check necker. The waterproof, fold-out how-to necker is the perfect take-home shower reminder to conduct monthly self-checks. Little Black Dress Wines will also donate a portion of its proceeds to the Keep A Breast Foundation during this month with the generous support of distributor and retailer partners.
ABOUT KEEP A BREAST
Now entering their 15th year, The Keep A Breast Foundation™ is a nonprofit organization with a mission to empower young people around the world with breast health education and support. Through their programs Non Toxic Revolution, Traveling Education Booth, Treasured Chest and their iconic “i love boobies!” campaign, KAB has opened up the dialogue about breast cancer, and has proven to be a doorway to breast self-awareness and education. Keep A Breast has grown into the leading global youth-based breast cancer prevention organization, with global affiliates in Japan, Canada, France, UK and Chile. Since 2000, KAB has pushed the boundaries of the pink ribbon status quo, encouraging young people to love their boobies, to get to know their bodies and be aware of changes. www.keep-a-breast.org Twitter/Instagram: @keepabreast
ABOUT LITTLE BLACK DRESS WINES
Get into a Little Black Dress wine, accessorized with fruit-forward aromas, hints of dazzle, an impeccable sense of balance and a body to die for. Great taste is your best accessory. Little Black Dress Wines cover every mood from spirited to sophisticated and turning heads along the way. The company got its name from the iconic little black dress, known to be simply timeliness, playful yet elegant and ready for anything at a moment’s notice. With grapes from California, Little Black Dress is a wine that is appealing to classic fashionably-minded women. Masterfully created by the talented winemaker Zidanelia “Z” Arcidiacono, the Little Black Dress family of wines (including Chardonnay, Cabernet Sauvignon, Divalicious Pink Pinot, Divalicious Red, Merlot, Moscato, Pinot Grigio, and Pinot Noir) are versatile and timeless. Connect with Little Black Dress Wines on Facebook, Instagram and Twitter or visit www.lbdwines.com.