Home Industry News Releases Qupé Unveils New “Blends Tier” to Join Portfolio of Rhône Varietals

Qupé Unveils New “Blends Tier” to Join Portfolio of Rhône Varietals


qupe_logoNew York, NY (July 1, 2015) — Qupé, California’s iconic Rhône varietal producer, is proud to announce the release of the new “Blends Tier,” featuring two wines sourced from California’s Central Coast: ‘A Modern White’ and ‘A Modern Red.’  A Modern White and A Modern Red will further Qupé’s leadership in American-grown Rhône varietals, and introduce value selections targeted to younger audiences.  Debuting in market this July, 2,500 cases of 2014 A Modern White and 7,000 cases of 2013 A Modern Red will be nationally distributed.  The SRP for both blends will be $16.99.

The 2014 A Modern White is a blend of Viognier, Chardonnay and Marsanne, sourced from vineyards in Santa Maria Valley, Edna Valley, Los Olivos and Santa Ynez.  The 2013 A Modern Red is a blend of Syrah, Grenache and Mourvèdre, sourced from vineyards in Paso Robles, Edna Valley, Santa Maria Valley and Santa Ynez.

Owner and veteran winemaker, Bob Lindquist is an original Rhône Ranger, trailblazing American-made Syrah and domestic Rhône-style grape production since 1982.  Lindquist states: “A Modern Red and A Modern White enables us to meet the market’s increasing demand for value-driven wines, introduce Central Coast-style wine to a younger class of wine consumers, and ensure that we maintain our exceptional quality focus on Syrah and other Rhône varietals.  These wines are a reflection of our meticulous winemaking practices and the quality coming from California’s Central Coast.”

The new tier features Qupé’s most recent wave of rebranding, a redesigned label. According to Lindquist, “Our Blends Tier label adds a youthful tone to our portfolio, yet remains anchored to the letter Q and our iconic California poppy blossom.  Millennials gravitate toward contemporary design; this label invites a new generation of consumers to experience a complex and approachable style coming from the Central Coast.”

About Qupé (www.Qupe.com)
Qupé (kyoo-PAY) is one of California’s most storied wineries, spanning multiple vineyards across California’s Central Coast.  Bob Lindquist, Founder, Winemaker and Partner of Qupé, started the winery in 1982.  An original Rhône Ranger, Bob was one of the first to advocate for American-made Syrah and other Rhône varietals such as Grenache, Roussanne and Marsanne.  As such, Qupé is celebrated as California’s preeminent producer of cool-climate Syrah and Rhône varietals.  Qupé prides itself on making refined, elegant and drinkable wines that are structured and balanced with subtle nuances displaying the climate of the vintage and typicity of the terroir.  Qupé produces four tiers of wines: Single Vineyard/Estate, Reserve, Core and Blends. In October 2013, noted wine investor, Charles Banks, purchased a controlling interest in Qupé, adding the brand to Banks’ Terroir Selections portfolio. (www.terroirlife.com)



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