St. Helena, CA June 10, 2015 – Ménage à Trois, one of the top selling super premium wine brands in America, announced today that it has been named the official wine sponsor of the 2015 San Francisco LGBT Pride Celebration and Parade, with the theme – “Equality without Exception”. The annual two-day celebration features a massive colorful parade through downtown San Francisco, 2 days of festivities with 23 community entertainment stages and over 300 exhibitors. This year’s Market Street parade begins on Sunday at 10:30 a.m. from Beale to 8th street. The celebration and festival takes place at Civic Center Plaza on Saturday, June 27 from noon – 6:00 p.m. and Sunday, June 28 from 11:00 a.m. – 6:00 p.m. Approximately 1.2 Million people are expected to attend the weekend’s events.
The Ménage à Trois “Love the One You’re With” campaign will be prominent throughout the parade and the wine will be available at the wine and beer garden at San Francisco’s Civic Center Park. “We are excited to be a part of this legendary event. As a company that has been in the Bay area for over 65 years – and brand that was built by taking a risk – we think this is the perfect pairing.” Mark Dunlea, Ménage à Trois’ Marketing Director noted, “We are looking forward to participating in the parade and celebrating equality without exception in the city that helped establish it.”
George Ridgely, Jr., Executive Director of SF Pride, added, “As we celebrate and commemorate our 45th anniversary, San Francisco Pride is thrilled to also mark the beginning of what we hope will be a long and meaningful partnership with Ménage à Trois wines.”
The Ménage à Trois portfolio includes the original Red blend, White, and Rose; Cabernet Sauvignon, Chardonnay, Malbec, Merlot, Moscato, Pinot Grigio, Pinot Noir, and Sauvignon Blanc – all line priced at $9.99 – in addition to Midnight Red Blend ($12.99), Prosecco ($14.99) and 3 expressions of Vodka ($25.99).
About Ménage a Trois
The Ménage à Trois brand is wholly owned and operated by Trinchero Family Estates, family-owned in Napa Valley since 1948. The portfolio includes more than 40 brands such as Sutter Home, Trinchero Napa Valley, Napa Cellars, Terra d’Oro, Montevina, Trinity Oaks, Folie à Deux, Duck Commander Wines, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel Gott Wines; Bandit, Newman’s Own, and The Show. TFE’s import portfolio also includes Doña Paula Wines from Argentina; Carmen Wines from Chile; Avissi Prosecco from Italy; Shatter Wines from France; Echo Bay from New Zealand; Sugar Island Caribbean Rum; and CRUZ and Tres Agaves Tequilas from Mexico. Visit www.menageatroiswines.
About SF Pride
The San Francisco Lesbian Gay Bisexual Transgender Pride Celebration Committee® is a 501(c)3 non-profit membership organization founded to produce the San Francisco Pride Celebration & Parade. SF Pride is dedicated to education; to the commemoration of LGBT heritage; and to the celebration of LGBT culture and liberation. A world leader in the Pride movement, SF Pride is also a grant-giving organization. Since 1997, SF Pride has granted nearly $2.4 million dollars from proceeds of the Pride Celebration and Parade to local non-profit LGBT organizations and those organizations working on issues related to HIV/AIDS, cancer, homelessness, and animal welfare. www.sfpride.org
