CANVAS (Concierge Alliance of Napa Valley and Sonoma) has integrated their website, consumer calendar, web mobile app and VinoVisit booking functionality with branded member calendars and web apps in a collaboration that creates a powerful digital marketing network. With single entry points to a network of multiple communication sources members participate in a rapidly expanding reach to consumers. “It’s all about the power of multiple impressions.” says Colby Smith Founder and Executive Director of CANVAS.
This expansion takes CANVAS into the Consumer marketing space on behalf of their members, facilitating the spread of integrated channels to showcase the offerings of the Napa/Sonoma Wine Country to the tourism market.
An Event entered on the CANVAS website calendar is parsed out and accessible by consumers through the website, the new CANVAS/VinoVisit web mobile app and it’s partner site calendars and branded apps. Bill Blum, General Manager of MacArthur Place comments “Having a calendar of current activities from both Sonoma and Napa on our website reinforces the connection we have with our guests. CANVAS feeds the opportunity for us to provide thorough, up to date information, and we can control what we want to make visible.” The calendar feeds both ways. New events that MacArthur Place enters on their branded calendar can be selected to go to the CANVAS Network or remain only on the MacArthur Place website calendar. And all postings have the option of full social media triggers. “The exciting value is that as the network of branded calendars and apps grows, all members benefit from the expanded reach to the consumer. ‘Rising tide raising all ships.’” enthuses Smith.
The CANVAS Web App and it’s branded partners share the app’s URL with their guests, which instantly provides them with a Resource Directory of wineries, restaurants, balloon companies, and other visitor related services Wine Country offers, as well as mapping showing the custom host brand as the center of the map. It also showcases events, and other educational regional and wine information. The technology is leading edge empowering those who list the ability to post images, videos, booking links and more.
Partnership with VinoVisit is an important element in the network. The CANVAS website, all partner branded calendars and mobile apps in the network present visitors with any winery’s appointment availability and the ability to book an appointment instantly. Ron Scharman, COO of VinoVisit says, “This ability to take action is important to the consumer. They can research then get instant gratification by scheduling their day, quickly and easily.”
By creating very affordable access to calendars and web apps for Network partners (canvasmarketplace.com) the reach of the Northern California Wine Region is continually expanding. CANVAS is also setting up hub partnerships with magazines, newspapers, other organizations and more. CANVAS is providing them with the ability to offer expert information on Wine Country as well as instantaneous access. To quote Colby again, “It’s a win-win-win for them and our network members.
RECAP
WHO – CANVAS (Concierge Alliance Napa Valley and Sonoma) and VinoVisit.com
WHAT– Wine Country Consumer Digital Marketing Network – Integrated Website, Calendar and Mobile App functions.
WHEN– Available to use now http://CANVASMarketPlace.com
WHERE– Outreach to tourists, concierge professionals, and tour guides from the growing CANVAS Digital Network, website, multiple branded calendars, multiple branded web apps.
HOW MUCH– FREE use for the consumer, and nominal fee for branded calendars and apps.
Created in partnership from CANVAS and VinoVisit. Facilitated by Cartonova and Time.ly.
About CANVAS and VinoVisit.com
CANVAS, The Concierge Alliance of Napa Valley and Sonoma, is a dynamic organization comprised of outstanding leaders in the hospitality community. The organization offers a range of tools, education, networking and marketing access to its members. CANVAS Members continually provide guests to Napa and Sonoma with the best possible experiences. http://www.conciergealliance.com/
VinoVisit.com is the leading winery reservation and guest management software platform that offers, free to consumers, the flexibility to book real-time winery reservations and boasts an exclusive multi-day itinerary building tool. www.vinovisit.com.
