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Brides Wear White but Drink Pink Provence Rosé During the 2015 Bridal Season


Dry rosé wine is a stylish, elegant wine for bridal showers and weddings

Vins de Provence(New York, NY, April 28, 2015) – Summer weddings are partial to the serving of dry Provence rosé in 2015. With the spring and summer season upon us, many bridal consultants and sommeliers advise that elegant, dry pink rosés from the Provence region of France are trending this year as the preferred wine to serve for all bridal occasions. Chic, yet affordable, rosés from Provence also pair well with a wide variety of menu choices.

A dry rosé is the most versatile option for every style of wedding or bridal shower. Whether the bridal event is held during an afternoon or evening, and designed as a casual garden party, formal dinner gathering, or beach destination celebration, Provence rosés are stylish and delicious. The wines also complement the traditional bridal palette with colors appearing in varying pale shades that comprise the official Provence rosé color scale: Red Currant, Peach, Grapefruit, Melon, Mango, and Tangerine.

With food and drink taking center stage at weddings this year, a Provence rosé is the perfect go-to favorite, both romantic and adaptable to traditional or relaxed wedding settings. The wine is not only refreshing during warm-weather bridal occasions, it is also versatile enough to pair with most foods, whether meats, fish, poultry or salads. The wines also pair beautifully with global cuisines such as Indian, sushi, Thai and Mexican specialties.

Because Provence is the site of France’s oldest vineyards and the world’s largest wine region specializing in rose (making up over 88% of Appellation d’Origine Protégée wine production), the dry rosés produced here are distinctive in taste and color, and considered the iconic gold standard of the rose wine category. For the 11th consecutive year, exports of rosé wines from Provence to the U.S. have grown at double-digit rates, ensuring expanded distribution throughout the U.S.

This means that more bottles of crisp Provence rosé are available in the U.S. today than ever before, and many are available at under $20 per bottle. For references, consult a local fine wine retailer or distributor.

Dry rosé wines from Provence are perfectly blended from red grapes typical of the region, offering the depth and body of a red wine, combined with the crisp freshness of a white wine. The wines offer a unique balance of fruit and acidity, making them ideal for matching with wedding-day foods. Rosés are refreshing and versatile enough to be consumed during every course of the meal, from aperitif to dessert.

“As American wine consumers have discovered and are increasingly enjoying our rosé wines, we are delighted to see their special popularity during joyful wedding celebrations” said Francois Millo, Director of the CIVP/Provence Wine Council. “Dry pink rosé from France’s Provence region imparts a true sense of romance and a unique art de vivre that feeds the soul and contributes to the festivities. In fact, in France, people drink more rosé wine than white wine, a testament to its taste and versatility.”

The Conseil Interprofessionnel des Vins de Provence (CIVP), known in the United States as the Provence Wine Council, is an organization representing more than 600 wine producers and 40 trade companies from the Provence region of France. Its mission is to promote and advance the wines of the region’s principal appellations: Côtes de Provence, Coteaux Varois en Provence, and Coteaux d’Aix-en-Provence. The organization’s members together produce 96 percent of Provence’s Appellation d’Origine Protégée (AOP) wines. More information can be found online at www.winesofprovence.com or on social media:





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  1. There are gorgeous and equally dry and strawberry fruit laden Rose’ from Napa Valley. Paradigm’s Rose’ comes to mind. No blending or saignee…designated block of Merlot and pressed for color…cold ferment…beautiful.


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