DTC Wine Workshops (DTCWW) has the pleasure of serving a wide mix of winery owners and managers throughout the United States. In frequent discussions with winery staff at industry events and trade shows to learn more about what they need to grow direct to consumer (DTC) sales, there is one common thread—the need for DTC wine case studies.
In response, DTCWW introduces the DTC Wine Case Study Series with the launch of its first video case study on mobile point of sale (POS) this past week. In interviews with Chris Brundrett, winemaker and co-owner of William Chris Vineyards, as well as Brent Johnson and Karson Enns of Vin65, insights are shared on what it takes to make a move from traditional POS systems at cash registers to mobile POS, using iPads. Chris shared the customer benefits and return on investment (ROI) experienced over the past six months in the tasting room and wine club as a result of implementing Vin65 Mobile POS to support customers, loyal club members and staff. Brent and Karson shared best practices for using Mobile POS to grow direct sales and provide exceptional customer support.
The DTC Wine Case Study Series will release the third week of each month with the DTCWW newsletter. Questions about the Mobile POS Case Study? Contact us at: [email protected], call (707) 681-5120 or visit us online to see the video at http://dtcwineworkshops.com/2015/04/20/introducing-the-dtc-wine-case-study-series/