Home Industry News Releases Amavi Cellars Announces New Label Design to Reflect Future Brand Direction

Amavi Cellars Announces New Label Design to Reflect Future Brand Direction


100% Estate, 100% Sustainable, 100% Walla Walla AVA

AmaviApril 21, 2015 (Walla Walla, WA) – Amavi Cellars announces a new label design to capture the attention of the next generation of wine enthusiasts and position the brand for its future. Designed by Andrew Rose of Hand-Eye Creative based in Minneapolis, Minn., the new label depicts the rolling hills of the Walla Walla Valley, displays bright colors with an attractive contemporary feel and brings the label’s look in line with the architecture of the modern-day winery.

The launch of the new label design begins in May with the release of the 2014 Cabernet Franc Rosé, 2014 Sémillon and 2013 Syrah during Walla Walla’s Spring Release Weekend, May 1-3. These wines will be released in the Woodinville tasting room and in national retail markets. By September the launch of the new label will be complete with the release of the 2013 Cabernet Sauvignon.

“I’m excited about the new look and feel for Amavi,” said partner and winemaker, Jean-François Pellet.  “In developing the brand over the past 14 years, we have consistently provided our customers a great product that delivers quality and value in every bottle, and we will continue to do so in the future. With the new label, we also want to pay tribute to the magnificent terroir of the Walla Walla Valley”.

The suggested retail price for the Amavi portfolio is $24 for Cabernet Franc Rosé (231 cases) and Sémillon (1,080 cases) and $33 for the Walla Walla Valley Syrah (3,080 cases) and Cabernet Sauvignon (6,387 cases).

“Amavi Cellars has evolved since its launch in 2001 and the new label design is the next step in keeping current with the needs of our customers,” said Eric McKibben, general manager and partner of Amavi Cellars.

About Amavi Cellars

Amavi Cellars signifies love (amor) and life (vita) through its wines, which are 100% estate, 100% sustainable, and 100% Walla Walla Valley. Winemaker Jean-François Pellet brings the Walla Walla Valley AVA to life with his handcrafted, terroir-driven wines. Made from the estate’s younger vines and utilizing more neutral oak, the winery’s elegant wines are ready to drink upon release and also age gracefully for serious collectors.   Amavi Cellars is owned and operated by three families: the McKibbens, the Goffs and the Pellets, who are not only dedicated stewards of the land, but also are committed to producing premium-quality wines that appeal to the palate and sense of aesthetics of today’s wine drinkers. For more information visit www.amavicellars.com

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