Fetzer Vineyards Launches .green Domain To Highlight Sustainability Achievements and Connect with Its Customers
LARKSPUR, Calif. April 7, 2015. The Internet is undergoing its greatest expansion in history with the launch of new Top Level Domain (TLD) names. DotGreen Community, Inc., steward of the new .green TLD, announces that Fetzer Vineyards has joined its Green Leaders Program and launched its new website at Fetzer.green. Fetzer, one of America’s largest producers of wine and a pioneer in sustainable operations in the wine industry, is the first in its industry to claim their .green domain and establish a .green website.
“Sustainability has been part of our company DNA for over 40 years. We see the .green online platform as a tremendous opportunity to showcase our green initiatives, share our sustainable practices with our industry and connect with our customers and the growing green movement,” noted Josh Prigge, Fetzer Vineyard’s Sustainability Manager.
Since winning its first award in 1993 for outstanding efforts in conservation from the California Integrated Waste Management Board, in 1999 Fetzer Vineyards became the first California winery to operate on 100% green energy. Since then, it has been recognized with virtually every environmental award that exists for an agricultural operation. Fetzer was featured at a White House conference on conservation and, after accumulating 12 waste reduction awards, in 2014 was the first winery to receive platinum level Zero Waste Certification from the U.S. Zero Waste Business Council. The winery has reduced its carbon footprint by 50%\ since 2005, and today 100% of the electricity used at Fetzer Vineyard’s Hopland Winery comes from renewable sources.
.green, the new domain address space approved by ICANN, is poised to become the world’s online channel for the growing ranks of values-driven consumers and companies committed to offering more sustainable and healthier products in the marketplace. Those investing in more sustainable and socially responsible operations can showcase their initiatives on their .green website. The .green domain name offers a globally recognized branding opportunity and a shared community of common interests. .green will become the point of interaction between producers and consumers of sustainable and healthier lifestyle goods and services.
“Our mission is to harness the power of the Internet for the green economy and the green movement,” said Annalisa Roger, Founder and CEO of the DotGreen Community. “Fetzer Vineyards is a great example of a company that is a sustainability leader in its industry and can lead and inspire global citizens and other businesses through its .green domain name initiative.”
Other companies who are signing up for .green domains range from major tech corporations to car manufacturers and big box retailers to a global payments corporation.
DotGreen Foundation, a 501 (c)(3) nonprofit, established for the global community of citizens, will be funded, in part, through net revenues from the sales and renewals of .green names, will make contributions to programs and projects aimed at sustainability, education, and conservation around the world through a unique partnership with EarthShare, one of the world’s leading environmental organizations.
More information about DotGreen Community and .green domain names can be found at www.going.green
About Fetzer Vineyards
Pioneers in sustainability, Fetzer Vineyards is continuing its legacy of hard work, rebellious thinking and wines that make a difference. The company has developed practices that are environmentally friendly, socially responsible, and ultimately sustainable. Fetzer Vineyards strives for the perfect relationship between land, climate and grape, so they can bring wines of remarkable quality and character to the table. For more information, visit www.fetzer.green.
DotGreen Community, Inc., with roots in the Northern California environmental movement and Silicon Valley innovation and based in the San Francisco Bay Area, was founded in 2007 to support the green movement. DotGreen Community, Inc. manages and markets the new domain address, .green, and donates a percentage of the sales and renewals of ,green domain names to organizations supporting sustainability around the world. Visit www.going.green for more information. Follow us on Twitter @DotGreenTLD and like us on Facebook at DotGreen Community, Inc.
The DotGreen Foundation is a California based US tax exempt 501 (c)(3) Public Charity focused on supporting global projects and education aimed at sustainability. DotGreen Foundation has partnered with both The DotGreen Community, Inc. and with EarthShare for trusted global distribution of contributions. For more information visit www.dotgreenfoundation.org.
EarthShare is a national non-profit federation with more than 25 years of experience in connecting people and workplaces with effective ways to support critical environmental causes. Thanks to EarthShare supporters, more than $300 million has been raised for nearly 600 international, national and state-based charities that protect our air, land, water and wildlife. For more information, visit www.earthshare.org.
