Rohnert Park, CA (March 25, 2015) — On April 15th, the Wine Business institute will offer two seminars hosted by the Lake County Winegrape Commission in Kelseyville, Ca. This will be the first time the Wine Business Institute has partnered with a wine industry association north of Napa and Sonoma Counties and is another step in growing the Wine Business Institute’s reach in California.
Elizabeth Slater of In Short Direct Marketing, a recognized authority on marketing wines, wineries and wine regions to consumers will teach both seminars, “Selling Through the Tasting Room” and “How to Build a Profitable Wine Club”. “Selling Through the Tasting Room”, held 8:30am – 12:30pm, will look at the psychological aspects of creating ambassadors for your winery and develop attendees’ ability to make the sale through a singular process. “How to Build a Profitable Wine Club”, held 1:30pm – 5:30pm, will explore strategies and tactics of connecting members and potential members with wine clubs and methods for club member retainment.
Both seminars are part of the Wine Business Institute’s Direct to Consumer Certificate program and can be taken in combination with the other DTC core and elective seminars to earn the DTC certificate. The Wine Business Institute also offers a Wine Industry Finance and Accounting certificate as well as two online certificates, “Wine Business Management” and “QuickBooks for Wineries”.
The Lake County Winegrape Commission (LCWC) was established in 1991 and has been instrumental in developing the Lake County region’s unwavering commitment to farming high-quality winegrapes. The LCWC currently represents approximately 160 winegrape growers farming more than 8,700 acres of vineyards in Lake County and works on behalf of those growers in the areas of marketing, research, and education.
Elizabeth Slater is a marketing savant, internationally recognized within the wine industry as a seminar and workshop leader, speaker, and trainer. Specializing in all facets of direct marketing, her seminars, presented with humor and enthusiasm, are innovative and deliver easy to implement concepts and information. Through her company, In Short Direct Marketing, Elizabeth works with wineries of all sizes as well as winery and state associations. While consulting on all facets of creating and implementing marketing, sales, and public relations programs and strategies, her focus is primarily aimed at marketing wines directly to consumers.
To register for these seminars or to inquire about other programs offered by the Wine Business Institute, please contact Erin Ringstad,
erin.ringstad@sonoma.edu or 707-664-3235.
About Sonoma State University’s Wine Business Institute:
Sonoma State University’s Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the University and the wine industry. It offers a B.S. with a concentration in wine business strategies (since 1998), an MBA with an emphasis in wine business (since 2008), and an executive MBA in wine business (since 2012). In addition, seminars and an online Certificate in Wine Business Management prepare students and industry professionals on topics such as accounting and finance, wine sales and marketing. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics locally and around the world. The Wine Business Institute operates within Sonoma State’s School of Business and Economics, a fully accredited AACSB institution. Learn more at sonoma.edu/winebiz.
