Castro Valley, Calif., March 25, 2015 – Registration is open for the DTC Wine Sales Management Series, ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly, online workshops (each 1.5 hour session 9:00 -10:30 a.m. PST), e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the Q2 series are: April 7, 14, 21 and 28.
Key takeaways include:
- Data analysis instruction to understand who the customers are, how to communicate with each segment and where to target marketing.
- Online store audit to make immediate improvements that will convert visitors into consistent shoppers.
- Direct to consumer incentives and marketing that works—a look at successful case studies as well as current DTC statistics and data.
- How to effectively use CRM and social CRM monitoring and management tools.
- Strategic planning tips for managers, so that realistic direct to consumer sales and retention goals can be generated.
For more information and to register: http://dtcwineworkshops.com/
DTC Wine Workshops (DTCWW) is based out of the San Francisco Bay Area. The DTC Consultant Network—a group of 15 specialists—supports wineries nationally, to grow direct to consumer wine business, build brand awareness and retain loyal customers. DTCWW leverages proven methodologies and strategic partnerships with wine technology companies to implement or improve direct to consumer sales divisions for wineries large and small.
For more information about direct to consumer wine sales services, visit: www.dtcwineworkshops.com. Facebook: www.facebook.com/