Menlo Park, CA and Miami, FL – Sunset Magazine has set a new and dynamic course towards the world of wine, based on major new research about the publications’ powerful role with its readers and their wine buying habits. The magazine claims that its readers purchase more than 160,000 cases of wine per week, or more than 8 million cases per year.
“Sunset readers buy and drink more than ten million glasses of wine a week,” says Sara Schneider, wine editor for Sunset Magazine, “and we are committed to developing a more interactive relationship with this huge audience. Now that the wine competition is blossoming, we are looking to add new activities and coverage. Our readers rely on Sunset to give them good advice about wine, 86% of them consult use our recommendations when they buy wine, and we are working to build that part of our business every year—from the Sunset International Wine Competition to events around the Western US, and now the world.”
The Sunset International Wine Competition attracts thousands of entries from around the world, and is judged by an all-star panel of judges selected from among the top winemakers, wine writers, retailers, restaurateurs, and academics from round the West. “It’s a remarkable group of judges,” says Schneider, “And the medal winning wines give me great material for the magazine every issue.”
Sunset Magazine has launched a new cruise for consumers, featuring a tasting of gold medal wines from the competition as well as top flight wine and food dinners, classes, and visits to European wine regions. The cruise sets sail from Barcelona to Monte Carlo August 5-12. Sunset Wine Editor Sara Schneider and Food Editor Margo True host will Sunset enthusiasts and wine lovers for an exclusive onboard lifestyle paired with gold medal-winning selections from the 2014 Sunset International Wine Competition and a wide range of food and wine-themed activities.
This seven-day cruise will explore food, wine, history and culture while visiting Spain, France, Italy and Monaco, and is presented by Sunset magazine, the leading lifestyle brand in the West produced by Time Inc., Expedia CruiseShipCenters Northbay, an award winning travel agency specializing in wine cruises, and Oceania Cruises, an award-winning cruise line offering the finest cuisine at sea.
For more information about the Sunset International Wine Competition, go to: http://www.sunset.com/marketplace/sunset-international-wine-competition.
For more information about the Sunset Wine Cruise Mediterranean 2015 and to make reservations go to http://www.winecruisegroup.com/sunset-magazine-wine-cruise/.
Love Sunset Magazine, lots of good content. The only issue I have is that they “out” the secluded, word of mouth only, remote, no reservation, purely lovely camping spots and turn them them into a feeding frenzy of clueless and classless people who leave their garbage and have no respect for nature. Trust me Sunset, you did it to our hidden sierra gem we had been going to for 7 years. Think before you “out” the real hidden gem’s and turn them into a free for all. Publicize the known ones but you have too much influence when it comes to the truly “hidden gems”. These spots you “out” are ruined forever. PLEASE leave them to the people who found them, respect them and only tell people of like mind they exist.
Cheers,
Chris