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Innovation Doesn’t Have To Be A High Stakes Strategy


Industry experts explain how to reduce innovation risk

St. Louis, Mo. March 4, 2015… Innovation frequently comes at a high price, often making it a risky strategy, according to Craig Sawicki, TricorBraun executive vice president. The chief creative officer for one of North America’s largest suppliers of rigid packaging and components will divulge how his design teams minimize the risk of stepping out of the box.

Mr. Sawicki will part of a panel of industry experts who will convene at the Global Food and Beverage Packaging Summit July 7 – 8 at the InterContinental Chicago Magnificent Mile Hotel.

The panel is expected to discuss:

  • Techniques for cost-efficient advancement, including fail-safe emergency exits
  • Innovation with outdated equipment plus cost saving manufacturing techniques
  • Communication to bring out the best in the supply chain

TricorBraun (www.TricorBraun.com ) helps bring customers’ new and existing products to market efficiently as one of the packaging industry’s largest suppliers of glass and plastic containers, closures, dispensers and tubes from over 40 locations throughout North America and internationally from London, England: Guangzhou, China; Hong Kong, and Mumbai, India.

The award-winning, Design & Innovation center gives customers forward-thinking service based on consumer insight, understanding of the markets and creative solutions.  In addition, advisory services range from preliminary planning, manufacturing oversight to an array of innovative warehousing and logistics programs.



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