NEW YORK, NY (February 9, 2015) —Excelsior Wine Company, the joint venture between Chile’s Concha y Toro and Banfi Vintners, has retained Conundrum as its public relations agency of record for Little Black Dress Wines. The agency is charged with assisting Excelsior with proactive and reactive external communications processes and strategies for Little Black Dress Wines as well as supporting the brand’s marketing collaborations including a breast cancer awareness initiative with Keep-a-Breast and partnership with ground-breaking country star and Season Two The Voice/Team Blake Shelton Contestant Adley Stump.
“We are excited to welcome Conundrum to the Excelsior Wines family of agency partners,” said Marc Goodrich, President of Excelsior Wines. “The seasoned team at Conundrum has hit the ground running and is developing strategies that will position Little Black Dress as a category leader, highlighting the brand as fun, sophisticated, and enjoyable while mindful of the causes that matter most to women. The agency’s category experience coupled with their unique understanding of female-focused brands will play a key role in taking Little Black Dress to the next level of growth.”
Conundrum will assist Little Black Dress Wines with communications to a variety of external stakeholders including trade and consumers. The Conundrum team consists of industry-leading experts who have decades of experience helping brands, causes, and personalities successfully manage and evolve their internal and external communications initiatives in the US and abroad.
“We are thrilled to be working with Excelsior and Little Black Dress Wines, which like its namesake, is truly one of the most versatile, timeless and reliable brands targeting female consumers today” said Stephanie Fray, president of Conundrum. “Little Black Dress is a distinguished leader in its category with an incredible commitment to supporting women’s causes, and we look forward to being a part of the team that furthers this leadership position for the brand.”
About Excelsior Wine Company
Headquartered in Old Brookville, LI, Excelsior Wine Company is an independent importing, sales and marketing venture established between Concha y Toro and its former U.S. importer, Banfi Vintners. Founded in July 2011, Excelsior Wines is wholly responsible for handling U.S. distribution of Concha y Toro’s Chilean portfolio plus that of Trivento, its Argentine subsidiary, together with the California labels of Little Black Dress and Five Rivers from Concha y Toro’s Fetzer Vineyards operation.
About Little Black Dress Wines
Get into a Little Black Dress wine, accessorized with fruit-forward aromas, hints of dazzle, an impeccable sense of balance and a body to die for. Great taste is your best accessory. Little Black Dress Wines cover every mood from spirited to sophisticated and turning heads along the way. The company got its name from the iconic little black dress, known to be simply timeliness, playful yet elegant and ready for anything at a moment’s notice. With grapes from California, Little Black Dress is a wine that is appealing to classic fashionably-minded women. Masterfully created by the talented winemaker Zidanelia “Z” Arcidiacono, the Little Black Dress family of wines (including Chardonnay, Cabernet Sauvignon, Divalicious Pink Pinot, Divalicious Red, Merlot, Moscato, Pinot Grigio, and Pinot Noir) are versatile and timeless.” www.lbdwines.com
About CONUNDRUM
Conundrum is an independent public relations and experiential marketing agency, with offices in New York, Los Angeles and Paris. The firm’s seasoned and diverse team offers clients extensive expertise across multiple sectors including food and beverage, travel and hospitality, fashion and beauty, media and entertainment, and technology. Visit http://www.conundrummarketing.com for more information.
