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Wine Market Council Announces its Tenth Annual Consumer Research Conferences Including Discussions on Americans’ Changing Attitudes Toward Wine 


Guest speakers, Eric Asimov and Jon Bonné, will join John Gillespie of Wine Market Council and Danny Brager of Nielsen’s Beverage Alcohol Practice to present at 2015 Conferences

Wine Market CouncilSt. Helena, CA, December 18, 2014 — Wine Market Council today announced that Eric Asimov, chief wine critic for The New York Times, and Jon Bonné, wine editor for The San Francisco Chronicle, will present at the tenth annual Wine Market Council consumer research conferences taking place January 27 in New York and February 6 in Napa.  At the New York conference, Asimov will discuss changing attitudes toward wine in American culture as it becomes more popular in the United States.  At the Napa conference, Bonné will discuss the changes in American wine, the maturing of our wine culture, and the rise of a confident new generation of wine lovers.  Registration is now open for both conferences here.

“We are honored to have Eric and Jon, who each have unique perspectives and well-reasoned points of view on the U.S. wine market, as special guest participants in our tenth annual conferences,” said John Gillespie, president of Wine Market Council.  “Along with the market data and trend insights provided by Wine Market Council and Nielsen, Eric and Jon’s presentations will certainly be meaningful contributions to the conversations that industry leaders will be having as we move into the 22nd consecutive year of growth of the wine market in the U.S.”

At the conferences, John Gillespie of Wine Market Council will present data from Wine Market Council’s most recent U.S. adult population segmentation study, the annual survey of high frequency wine drinkers, and data from a study of consumer imported wine purchase and consumption behavior.  In addition, Danny Brager, senior vice president, alcoholic beverages, Nielsen, will provide an updated wine industry overview including the most recent trends inclusive of both retail and direct-to-consumer wine channels, as well as perspectives on the battle for occasions within the broader adult beverage industry.

“Every winery is battling for increased sales in a world where consumers have growing options that apart from wine, include a variety of adult beverages,” said Brager.  “I will cover the most recent sales trends across beverage alcohol generally and wine specifically, so that wineries can stay as relevant as possible to consumers in an increasingly fragmented world.”

The 2015 Wine Market Council research conferences will take place on Tuesday, January 27, 2015, from 9:30 a.m. to 12:30 p.m. at The Museum of Modern Art in New York, NY, and Friday, February 6, 2015, from 9:00 a.m. to 12:00 p.m. at the Lincoln Theater in Yountville, CA.

Registration for the Wine Market Council’s 2015 Consumer Research Conferences

Wine Market Council’s consumer research conferences are free for Wine Market Council members (up to 3 company representatives can attend) and $125 for non-members.  Both conferences include a networking wine and hors d’oeuvres reception directly following the presentations.  Attendees can register at WineMarketCouncil.com. For more information, contact Sherri Fidel at [email protected] or (707) 738-8796.

About Wine Market Council

Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses and organizations.  The council’s mission is to establish the widespread acceptance of wine as a rewarding part of American culture and to report on timely issues and emerging consumer segments in the industry.  Wine Market Council provides its members with consumer research that is proprietary to Wine Market Council members, who incorporate it into their strategic planning, marketing and sales execution.  Wine Market Council was established in 1994 as a non-profit (501c6) trade association working through all tiers of the U.S. wine industry to grow the wine market.  More information can be found at WineMarketCouncil.com and on Twitter @WineMktCouncil.

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