Tuesday night, at the second annual Wine Industry Awards reception G3 Enterprises received the WINnovation Award for excellence in innovation, honoring their ingenuity and technical achievement in developing the G-Ink, which unleashes a new realm of creative possibilities for packaging designers to make impactful designs.
George Christie, President of the Wine Industry Network, presented John Cunningham, Director of Innovation at G3 Enterprises, with the award.
“In today’s competitive wine market, a quality product is not enough for success,” said Christie, “you need to stand out, and G-Ink provides wineries a creative tool that adds value and shelf appeal to their packaging and brand. G3 has created the opportunity to carve out a marketing niche, now it’s up to the individual winery to seize that opportunity and write their own success story.”
The G-Ink features both Bichromic and Thermochromic capabilities, which means that it can change appearance depending on viewing angle or package temperature. This gives the bottles added dimension and engages the consumer.
“It’s been shown that if a consumer picks up a bottle off of the shelf, there’s a good chance they’ll buy it,” said Cunningham, “the wineries know best what works with their brands and their target consumers, and we are here to partner with them in providing unique creative techniques to make their products standout.”
G-Ink was introduced at the 2014 Unified Wine & Grape Symposium, however, the thermochormic and bichromic demo bottles at the Unified show were only a preview of what the G-Ink technologies offer.
“We’re very happy to receive this recognition and we continue to create innovative solutions for our customers to gain market share,” continues Cunningham, “in fact, we will be introducing the latest G ink capabilities at the 2015 Unified Wine & Grape Symposium in January.”
For more information contact G3 at [email protected].