November is a month of education in the U.S.A. for the wine from Conegliano Valdobbiadene; seminars in Miami and San Francisco as well as exclusive events in New York City and Chicago, in conjunction with “Wine Spectator”.
The United States represents one of the most important and promising markets for Conegliano Valdobbiadene Prosecco Superiore: in 2013, this wine showed an 11.9% increase in value terms compared to 2012, with total sales of just over 12.6 million Euros. And it is in this country that the Producers’ Consortium has organized, in this very period, a series of high-level gatherings, seminars and events to promote knowledge of one of Italy’s premium products: the D.O.C.G. sparkling wine made in the hilly region between Conegliano and Valdobbiadene, in line to become a UNESCO World Heritage Site.
This educational campaign, which the Producers’ Consortium is carrying out with the aid of the Conegliano Valdobbiadene Academy, the online course that is also available in English (http://www.coneglianovaldobbiadene-academy.it/welcome), includes a tour with several stops on the other side of the Atlantic.
“Thanks to the efforts of the producers and of our Consortium, Prosecco Superiore has become one of Italy’s iconic wines and has the qualities it takes to be one of our country’s premium products,” says the Consortium’s President, Innocente Nardi. “Ours is an internationally-minded Denomination and the Consortium, after analyzing the various markets thanks to our District’s Research Center, has – in the most important target countries – developed educational activities whose every stage we organize personally around the world, from the United States to Asia.”
Amongst these initiatives there are two seminars in Miami and San Francisco, two of the most important markets for wine consumption in the United States. These educational encounters have been arranged in cooperation with the United States Sommelier Association and are aimed at an audience of 100 sommeliers and wine trade professionals. Tutoring them will be two prominent figures on the U.S. wine scene, journalist Anthony Giglio and wine educator May Matta-Aliah, who have had the opportunity to get to know personally the area where Prosecco Superiore comes from. These two dates will be the first of a series of educational seminars that will be organized over the next few years to spread knowledge about Prosecco Superiore in what is this wine’s fourth most significant market in terms of value and volume.
Thanks to its collaboration with “Wine Spectator”, one of America’s leading wine publications, the Consortium has the chance to present Conegliano Valdobbiadene Prosecco Superiore at two important events sponsored by the magazine: on 3rd November, in New York, the Annual Feast took place, with the participation of top chefs and leading television personalities; on 13th November, on the other hand, the LuxeHome Chill will be staged in Chicago, during which some of the city’s most famous chefs will present their culinary creations accompanied by a selection of wines from all over the world.
The Consortium’s is an ongoing commitment to enhancing and promoting its product, and continues to grow in scope and importance year by year.