Rohnert Park, CA- On November 20th Niki Scioli, Associate Producer at Zan Media, will lead a half-day seminar covering how video marketing can positively impact wines brands. During the seminar Scioli will outline the many strategic practices successful wine brands are using in their video marketing, as well as the many pitfalls and errors from which first time video marketing campaigns often suffer. Throughout the seminar students will be encouraged to engage in a hands-on workshop, using their brands to create a story told through video and leaving the seminar with a plan for a simple, self-produced video segment.
Niki Scioli is Associate Producer at Zan Media, as well as a graduate of the Master of Business Administration at Sonoma State University and its undergraduate wine business program, the only one of its kind in the United States.
Prompted by her knowledge of the California wine industry, Niki was the catalyst for the company’s recent release,
“A State of Vine,” a documentary on well-known figures in wine business, which has been called by experts in the field, “a beautifully crafted work.”
Uncorked: Secrets to Successful Video Marketing in the Wine Industry
November 20th, 2014, 1:30pm – 5:30pm, SSU Campus
About Sonoma State University’s Wine Business Institute
Sonoma State University’s Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the university and the wine industry. Founded in 1996, it is the first program in the United States to offer undergraduate and graduate degrees focused exclusively on the business aspects of the wine industry. In addition to its academic programs the Wine Business Institute offers an array of seminars and certificates. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics. The Wine Business Institute operates within Sonoma State’s School of Business and Economics, a fully accredited AACSB institution. Learn more at sonoma.edu/winebiz