Home Industry News Releases The Infinite Monkey Theorem to Bring Urban Winery Culture to Austin, Texas

The Infinite Monkey Theorem to Bring Urban Winery Culture to Austin, Texas


Colorado’s Leading Wine Innovators To Open Doors On Austin’s First Urban Winery; Launch Production of Infinite Monkey Theorem Texas Wines At The South Congress Location

Infinite Monkey TheoremAUSTIN, TX. November 7, 2014 – Denver-based urban winery The Infinite Monkey Theorem Urban Winery (IMT,) will open doors to Austin’s first ever urban winery in Spring 2015. The new winery will be located at South Congress and Pickle, in one of the city’s emerging and culturally vibrant neighborhoods across the street from the soon-to-open Pickle Yacht Club.

The 6,000 square foot space, previously a mechanics workshop, will feature an Infinite Monkey Theorem Wine Lab tasting room with a 1800 sq. ft. outdoor patio, event space and production facilities. Production at the winery will launch during the 2015 harvest season, while a Texas Cinsault is currently under production at Infinite Monkey Theorem’s Denver winery, ready make its debut at the Austin winery’s opening next year. The Infinite Monkey Theorem’s full range of Colorado wines including Colorado-grown and produced Malbec, Cabernet Franc, Syrah, Sauvignon Blanc and Riesling, as well as Colorado ciders, will be available for retail and tasting at the Wine Lab when doors open.

The facilities will also be home to the Iron Monkey Kegging Co, IMT’s sister kegging company, providing state-of-the-art keg filling services to wineries and distributors.

Ben Parsons, winemaker, CEO and founder of The Infinite Monkey Theorem said Austin is a natural second home for The Infinite Monkey Theorem. “We’re really excited to bring The Infinite Monkey Theorem urban wine culture to Austin. Our no-pretense, no-vineyard approach bringing wines to the masses will appeal to the counter-culture of this city. The Infinite Monkey Theorem will definitely play its role to help Austin Weird,” he said.  “We’ve had many opportunities and considered a number locations nationwide for our next urban winery. Texas is another exciting emerging wine region and we see a lot of potential for The Infinite Monkey Theorem to play an innovative role in its growth.”

The Infinite Monkey Theorem will launch its Texas Cinsault during Austin’s Food & Wine April 25-27, 2015, with The Wine Lab opening on a weekly basis in May. The winery is in discussion with wine growers in Lubbock and the Gill Country Hill Plains regions, with Syrah Sangiovese Tempranillo, Grenache Viognier Rousanne varietals for 2015 harvest.

About The Infinite Monkey Theorem

Ben Parsons founded The Infinite Monkey Theorem winery in 2008 in a no-vineyard/no pretense setting in a Quonset hut in downtown Denver. He uses predominantly grapes from the Western Slope of Colorado, and the results are top-notch, well-respected accessible wines in a 29,000 sq. ft. urban winery located in the River North Art District of Denver. To honor Ben’s father who passed away from cancer and to continue the search for a cure, IMT has partnered with The University of Colorado Cancer Center (UCCC). The UCCC is the Rocky Mountain region’s only National Cancer Institute-designated comprehensive cancer center. A portion of the proceeds from each IMT bottle sold goes to this fund.  Wines are available at select stores and restaurants across California, Colorado, Georgia, Illinois, New Mexico and Nevada, as well as nationwide via The Infinite Monkey Theorem’s online wine club.

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  1. OP: The Austin Winery (an urban winery) opened in May of 2014. IMT will not be the first urban winery. We look forward to seeing what they bring to Texas’ quickly growing wine industry.


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