With a Standout Wine and Packaging to Match, Neirano Targets the U.S. Market
SAN RAFAEL, CA (November 4, 2014) – Blue Ventures Wine Marketing, a fully integrated sales and marketing agency focused on family owned and operated wineries, today announced their partnership with Tenute Neirano to launch Neirano Prosecco DOC. For the first time, these industry leaders will join forces on this exciting new project for the Prosecco DOC.
The launch of Neirano Prosecco DOC coincides with the Prosecco DOC Consortium (Consorzio di Tutela Della DOC Prosecco) reporting a 33.5% increase in export volume to the U.S. during the first fiscal semester of 2014, ended June 30, at 1.27 million cases (15.24 million bottles).
“This collaboration for the inaugural release of the Neirano Prosecco DOC in the U.S. has come together at the perfect time. The elegant packaging, superior quality and flavor profile combined with a competitive price point is a formula for great success,” said Larry Moraes, Principal of Blue Ventures Wine Marketing.
Tenute Neirano is an Asti based winery established in 1982, and founded by the Sperone family as a diversification from their original winery opened in 1911 by Antonio Sperone Sr. In 1960 Antonio’s son, oenologist Giacomo, built a new, modern winery in Cusano Milanino, and the company added a range of sparkling wines to its portfolio.
About Blue Ventures Wine Marketing, LLC
Blue Ventures Wine Marketing, LLC is a fully integrated sales and marketing agency, focused on family owned and operated wineries competing in the premium and ultra-premium market segment. Our contemporary approach applies all organizational resources toward market execution, brand development, and emerging sales channels.
