Rohnert Park, CA- The Nielsen Company’s Peggy Gsell, Wine Business Monthly’s Cyril Penn, Tasting Panel Magazine’s Deborah Parker Wong, Wines and Vines’ Jim Gordon and Full Glass Research and Wine Opinion’s Christian Miller will join Liza Zimmerman, wine educator and writer, in a seminar titled Wine Trends: What’s Hot & What’s Not at Sonoma State University’s Wine Business Institute. Zimmerman has invited the panel of industry experts to discuss current wine industry trends including globally emerging wine regions, market demographic data and changing varietal preferences and what this means as wine businesses plan for the future.
Wine Trends: What’s Hot & What’s Not
Nov. 13, 1:30pm – 5:30pm at Sonoma State University
Peggy Gsell, Associate Client Director at The Nielsen Company
Currently employed by The Nielsen Company as an Associate Client Director, Peggy Gsell serves larger Napa winery clients including Treasury Wine Estates, Trinchero Family Estates, Delicato Family Vineyards, and Francis Ford Coppola. Peggy has 15 years of wine industry experience across a variety of functions, from research to sales reporting to brand management. Prior to joining Nielsen earlier this year, she was the Brand Director and Exports Manager at Boisset Family Estates, managing the strategic development of their California wineries, including Raymond, DeLoach, Buena Vista, Lockwood, Lyeth, Amberhill and JCB. Prior to that, Peggy was the Brand Manager at Treasury Wine Estates, touching a number of brands including Chateau St. Jean, Souverain, Greg Norman Estates, and Gabbiano.
Cyril Penn, Editor in Chief for Wine Business Monthly
Mr. Penn has over 15 years of wire service, magazine and broadcast experience. Mr. Penn began his career as a journalist in New York at Reuters in 1987, where he covered the energy industry for more than three years. He moved on to become a freelance reporter specializing in energy, high technology and biotechnology. Prior to joining Wine Communications Group, Mr. Penn was managing editor of the California Energy Markets newsletter in San Francisco. Mr. Penn holds a Bachelor’s degree in media studies from Fordham University in New York.
Deborah Parker Wong, North California editor for Tasting Panel Magazine
Deborah Parker Wong, AIWS is Northern California editor for The Tasting Panel magazine where she reports on the global wine and spirits industries with an emphasis on domestic trends. In addition, she contributes regular features on production technology to Vineyard & Winery Management magazine. Deborah co-authored “1000 Great Everyday Wines” published by Dorling Kindersley in 2011.
Jim Gordon, Editor, Wine s and Vines
Jim Gordon has been covering the wine industry as an editor and reporter for more than 25 years. He became editor of Wines & Vines in 2006. He was managing editor of Wine Spectator for 12 years, and editor-in-chief of Appellation/Wine Country Living magazine for four, during which time he helped create “Wine Country Living TV” for NBC station KNTV in San Jose. Gordon was VP of content for Drinks.com during the dot-com boom. Gordon has attended the UC Davis Wine Executive Program, participated in numerous extension classes in viticulture and enology through UC Davis, planted a small vineyard of his own, and has made wine since 1989 without bothering to sell any.
Christian Miller, Proprietor of Full Glass Research and Research Director for Wine Opinions
Christian Miller has worked in marketing and research for over two decades. He is currently proprietor of Full Glass Research and Research Director for Wine Opinions. Full Glass Research provides economic analysis and consulting on market and industry strategy for the food and beverage categories. Wine Opinions does market research for the wine & spirits industry.
Previously, Christian was Director of Research for MKF, a leading CPA-Consulting firm in the California wine industry. Before joining MKF, Christian was Manager of Marketing Analysis at Sebastiani Vineyards and has also worked for Kendall-Jackson, Angel Vintners and Merrill Lynch. Christian is also the co-manager of the Organization de la Vigne et Vin Wine Marketing course at U.C. Davis. He has made numerous presentations to buyers, universities, sales forces and industry groups, and is often quoted in trade publications. Christian holds a B.A. in Economics from Franklin & Marshall College and an M.B.A. from Cornell University’s Johnson Graduate School of Management.
About Sonoma State University’s Wine Business Institute
Sonoma State University’s Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the university and the wine industry. Founded in 1996, it is the first program in the United States to offer undergraduate and graduate degrees focused exclusively on the business aspects of the wine industry. In addition to its academic programs the Wine Business Institute offers an array of seminars and certificates. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics. The Wine Business Institute operates within Sonoma State’s School of Business and Economics, a fully accredited AACSB institution. Learn more at sonoma.edu/winebiz