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Trapiche Announces Partnership with Masterchef on Fox

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Winery Offers Consumers a Chance to Win “2014 TRAPICHE MASTER YOUR KITCHEN” Sweepstakes

TrapicheSAN FRANCISCO, Calif., August 4, 2014 – Trapiche winery today announced its wine partnership with MASTERCHEF on FOX with the launch of the “2014 Trapiche Master Your Kitchen” Sweepstakes. As a Season Five partner, Trapiche will have several appearances on the show, commercials and digital ads on FOX.com, Hulu and On Demand running throughout MASTERCHEF Season Five.

“We are adding to the anticipation and excitement of our MASTERCHEF partnership with a sweepstakes that will engage Trapiche and MASTERCHEF fans alike,” said Victoria Mingo, Trapiche Brand Ambassador. “The ‘Trapiche Master Your Kitchen’ Sweepstakes, coupled with the growing popularity of the wines and the program, is a unique way to connect with our fans while showcasing the world’s favorite Malbec alongside amazing culinary talent.”

Two Grand Prize Sweepstakes winners will receive a three-day, two-night trip for the winner and one guest to Los Angeles, CA to attend a taping of the Season Six premier or finale of MASTERCHEF or another show on FOX. Currently in its fifth season, MASTERCHEF airs Mondays (8:00-9:00 PM ET/PT) on FOX and features host and award-winning chef Gordon Ramsay, restaurateur Joe Bastianich and acclaimed chef Graham Elliot, along with contestants from all walks of life with hopes of turning their culinary dreams into reality.

Contestants can enter the contest on the Trapiche USA website www.trapichewines-usa.com beginning Friday, August 1 at 12:00 a.m. EDT, through 11:59 p.m. EDT on Sunday, August 31. Winners will be selected in a random drawing conducted by LeadDog Marketing Group, an independent organization, about three business days following the end of the entry period from all eligible entries received. Contestants can enter the contest and view all rules/terms and conditions on the Trapiche USA website at www.trapichesweeps.com.

About Trapiche

Established in 1883 at the foothills of The Andes in Mendoza, Trapiche is one of Argentina’s oldest wineries and its largest exported premium brand with availability in more than 80 countries. Trapiche maintains one of the country’s most diverse portfolio of wines — including a range of award-winning Malbecs — that speaks to the viticultural history of the region. Led by winemaker Daniel Pi, Trapiche sources premium grapes from Argentina’s best winegrowing sites, including more than 2,400 acres of proprietary vineyards and a stable of more than 200 independent growers. Driven by quality, innovation and diversity, Pi and his team utilize winemaking practices that coax the finest and truest expressions from each varietal. To learn more, visit http://www.trapichewines-usa.com/.

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