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Wine Country Hospitality & Event Trade Show Attracts Key Exhibitors, Adds Pre-Event Activities


Master of Wine to lead “Vinotype” experience, Farmstead to host “Dinner with New Friends,” local hotels provide special CANVAS discounts

canvasYountville, CA — CANVAS (Concierge Alliance of Napa Valley & Sonoma) — the leading hospitality networking organization in the Northern California Wine Country – has solidified an impressive roster of exhibitors for its 3rd Annual Wine Country Hospitality & Event Trade Show, taking place at the new state-of-the-art HALL Winery on July 15, 2014. Exhibitors range from wineries to unique event resources, lodging and meeting spaces to tour companies. For attendees joining from the Bay Area and beyond, it’s the best of Wine Country in one beautiful place. Tickets for the Trade Show and pre-event activities are available online at ConciergeAlliance.com/tradeshow.

CANVAS is proud to announce that a portion of the program proceeds from the Trade Show go toward a scholarship for deserving hospitality students at Napa Valley College and Sonoma State University.

Pre-Event Activities – open to all hospitality professionals – Mon, July 14

What’s Your Vinotype? The evening before the Trade Show from 5:30-7pm, all are invited to participate in a fun and educational experience at Cairdean Estate in St. Helena. Guests will learn about their wine taste sensitivities and preferences and gain understanding of others by the wine they like. Tim Hanni, MW, is an internationally renowned ‘flavor maven’ and dubbed the ‘wine anti-snob’ by the Wall Street Journal. – $35 at ConciergeAlliance.com/tradeshow > Pre-Event Perks. Registration includes Tim’s book, “Why You Like the Wines You Like.”

Dinner with New Friends at Farmstead. 7:30pm. Join other attendees and exhibitors participating in the CANVAS Trade Show for a very special pre-event dinner at Farmstead, one of Napa Valley’s top restaurants. Sit outside in the culinary garden and experience a three-course tasting menu paired with exceptional wines. Special Prix Fixe menu, including uniquely paired wines – Only $48 at ConciergeAlliance.com/tradeshow > Pre-Event Perks.

Hotel Discounts with Harvest Inn and Wine Country Inn

Pamper yourself with one of these two fabulous hotels. Participate in the pre-event activities. And be prepared to hit the show bright and early the next morning!

Harvest Inn
History, beautiful gardens and vineyards will give you the true feeling of Napa Valley. Call reservations at 707.963.9463 and use discount code CANVAS to take advantage of their special Trade Show rate of $279 for Monday night. (That’s over a 35% discount.)

Wine Country Inn
Surrounded by Vineyards up a secluded country lane, The Wine Country Inn is a lovely antique-filled Boutique Hotel. Call Tim Polk at 707.963.7077 for reservations to receive their generous offer of 50% discount for CANVAS Trade Show attendees.



  • Three red carpet site visits
  • Extravagant three-environment VIP seated luncheon, with each table of eight hosted by a celebrity winemaker or winery owner
  • Dessert extravaganza
  • Aerialist acrobats
  • Two top-billing bands
  • Extraordinary art and architecture
  • Luxury auto showcase
  • A solar-powered whimsical surprise

And of course, amazing wines & culinary delights

In addition to the prestigious host HALL Winery, other sponsors include Beau Wine Tours, Pure Luxury Tours, Classic Party Rental, Wine Country Party & Events, Grapevine Catering, Piper Johnson and Wine Country Entertainment to name a few.

VIP tickets for the full day of activities are $115; or $45 for the Exhibit Hall only. Booth prices are $675 for non-members and $475 for CANVAS members. Other sponsorship and advertising opportunities are also available. For more information on exhibiting and/or to register for the event, visit www.ConciergeAlliance.com/tradeshow.

CANVAS is a membership organization of more than 1,000 hospitality professionals supporting wine tourism in Napa Valley and Sonoma County. It offers resources, insight, introductions, information and opportunities that enable hospitality “ambassadors” to arrange optimal experiences for visitors to the wine country. In addition to the Trade Show, CANVAS programs include networking events, education and hospitality training, the CANVAS Excellence Awards, a robust resource website and more.

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