Newly released social network and wine tasting app Wine Trail Adventures, is already starting to have a big impact on how wineries are marketing their winery, and how they are using social media. After the soft launch of the website last week, over 500 wineries have already claimed their free account on the website and they are starting to see an impact. With their account, wineries are able to brand the message that wine tasters read about their winery, communicate directly with followers of their winery and the people that are visiting their tasting rooms, get real time reports and analytics about the people that are tasting their wines, and most importantly… use their reviews and photos for their own marketing efforts on all of the social media sites. “We took the time to really understand the challenges that winery owners are facing when it comes to marketing their business,” stated Natalia Osadchuk – co-owner of Wine Trail Adventures. She went on to say, “We wanted to create a platform that automated their marketing efforts and allowed winery owners to do what they do best… make great wine!”
For winery owners, the website is quickly becoming a new way to manage their social media and drive more visitors into their winery. The site is free for both wine tasters and winery owners, and the Iphone and Android apps are set to release in the next two weeks. With 90,000 followers on Facebook, and over 500 wineries already participating in the website, the mobile apps are expected to become one of the most popular wine apps on the market.
Wine Trail Adventures is a social network and mobile designed to bridge the gap between winery owners and wine lovers. By giving wine lovers an easy tool that allows them to locate wineries, map out trails, checking & review wines, and share their experiences with other wine lovers. Along the way they collect points and badges which can be used for free wine related products. The wineries are able to interact with members, keep them informed about events and specials, and also get detailed reporting about what people like, what people are buying, and what industry trends are, while at the same time automating their marketing efforts by using member reviews for their own marketing campaigns.
For more information about Wine Trail Adventures, head over to http://www.winetrailadventures.com. If you are own a winery, and want to claim your winery profile, head over to http://www.winetrailadventures.com/claim.
